I have 20 years of experience as a highly versatile copywriter, editor, sub editor, content manager and proofreader for digital and print, with a speciality in TV and cinema content. I learn content management systems fast, can work to tight deadlines as part of a team, while maintaining excellent relationships with stakeholders. Open to permanent, contract and freelance opportunities - I will likely need remote at first. Online portfolio available to view at https://creativepool.com/mary-lewens.
Projects
- Sky Watch pageWatch page: Built and populated with multiple carousels to showcase breadth of content available with Sky TV, from Sky originals to Netflix and BBC shows. Watch page pop up: An example of content built and populated with video, logos and copy behind 'Find out more' link on 'Watch page. A collaboration with in-house developers and designers during a sustained period of re-platforming.
- Sky prospect sales page during Black Friday 2020 campaign:An iterative project to create a superior prospect sales destination for improved conversion. - Hero showcasing latest show in base pack. - Each product pod showcases a current show, with a pop up for each, showcasing the channels or service included. - Content to highlight offers. - FAQs for further information. A collaboration with in-house developers and designers during a sustained period of re-platforming.
- Sky Customer Hub during Black Friday 2020 campaign:An iterative project to create a one-stop shop for all existing customers when logged in, built in collaboration with developers and designers. - See at a glance what's in your Sky portfolio for TV and Broadband, with pop up links to show what's included. - Sales pods for products available to the customer, with current offers highlighted, including an offer countdown. - The ability to migrate from a legacy base pack and box to the latest base pack and Sky Q box. - Accordion FAQs for greater cla
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Work history
Content EditorSky
- London, United KingdomFull Time
• Delivering and optimising new, responsive journeys with UX and developer squads over a sustained period of re-platforming, using Contentstack since 2018. Pages include https://www.sky.com/watch and https://www.sky.com/shop/tv/cinema.
• Project managing and creating content for several new propositions end to end, from Sky Q and Netflix to BT Sport and Disney+.
• Prospect TV conversion increased by 14% from 2019 to 2020; Digital share of existing customers sales increased from 20% in 2020 to 35% in 2021 after the launch of a dedicated customer hub.
• Working on several relaunches of the site and micro sites during my time in the team using OpenCms.
• Planning, writing, editing and updating TV, Box Sets and cinema highlights pages.
• Managing channel launches and rebrand updates over several years.
• Training/mentoring new and junior editors.
Web WriterComic Relief
- London, United KingdomPart Time
• Responsible for much of the site's copy for Red Nose Day and Sport Relief campaigns, turning raw information into branded copy and writing newsletters and daily online news updates.
• Creating a voice and new content for a new intranet.
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Skills
- Editing Copy
- Proofreading
- CMS Management
- B2C Copywriting
- Copywriting