About me

I have 20 years of experience as a highly versatile copywriter, editor, sub editor, content manager and proofreader for digital and print, with a speciality in TV and cinema content. I learn content management systems fast, can work to tight deadlines as part of a team, while maintaining excellent relationships with stakeholders. Open to permanent, contract and freelance opportunities - I will likely need remote at first. Online portfolio available to view at https://creativepool.com/mary-lewens.

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Projects

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  Sky Watch pageWatch page: Built and populated with multiple carousels to showcase breadth of content available with Sky TV, from Sky originals to Netflix and BBC shows. Watch page pop up: An example of content built and populated with video, logos and copy behind 'Find out more' link on 'Watch page. A collaboration with in-house developers and designers during a sustained period of re-platforming.
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  Sky prospect sales page during Black Friday 2020 campaign:An iterative project to create a superior prospect sales destination for improved conversion. - Hero showcasing latest show in base pack. - Each product pod showcases a current show, with a pop up for each, showcasing the channels or service included. - Content to highlight offers. - FAQs for further information. A collaboration with in-house developers and designers during a sustained period of re-platforming.
• Sky Customer Hub during Black Friday 2020 campaign:An iterative project to create a one-stop shop for all existing customers when logged in, built in collaboration with developers and designers. - See at a glance what's in your Sky portfolio for TV and Broadband, with pop up links to show what's included. - Sales pods for products available to the customer, with current offers highlighted, including an offer countdown. - The ability to migrate from a legacy base pack and box to the latest base pack and Sky Q box. - Accordion FAQs for greater cla
• Virgin MediaA project to re-platform and create new content for the TV pages of the site, highlighting upcoming shows, reality TV updates and creating further fun content, including top 10s.
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  Comic Relief: Sport Relief 2006Writing all online content for the campaign, including campaign news, fundraising ideas, TV show signposting and updates, emails, content for the shop and corporate sponsors. In collaboration with the departments within the charity.
• Comic Relief: Red Nose Day 2005Writing all online content for the campaign, including campaign news, fundraising ideas, TV show signposting and updates, emails, content for the shop and corporate sponsors. In collaboration with the departments within the charity.

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Work history

Content EditorSky
Dec 2007 - Mar 2021London, United KingdomFull Time
• Delivering and optimising new, responsive journeys with UX and developer squads over a sustained period of re-platforming, using Contentstack since 2018. Pages include https://www.sky.com/watch and https://www.sky.com/shop/tv/cinema. • Project managing and creating content for several new propositions end to end, from Sky Q and Netflix to BT Sport and Disney+. • Prospect TV conversion increased by 14% from 2019 to 2020; Digital share of existing customers sales increased from 20% in 2020 to 35% in 2021 after the launch of a dedicated customer hub. • Working on several relaunches of the site and micro sites during my time in the team using OpenCms. • Planning, writing, editing and updating TV, Box Sets and cinema highlights pages. • Managing channel launches and rebrand updates over several years. • Training/mentoring new and junior editors.
Web WriterComic Relief
Nov 2004 - Jun 2006London, United KingdomPart Time
• Responsible for much of the site's copy for Red Nose Day and Sport Relief campaigns, turning raw information into branded copy and writing newsletters and daily online news updates. • Creating a voice and new content for a new intranet.

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Skills

• Editing Copy
• Proofreading
• CMS Management
• B2C Copywriting
• Copywriting