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Dedicated and driven Account Manager with a knack for persuasion, and a bias towards action. I have 4.5 years experience in Client Services working across multiple global and FMCG brands. With a solid understanding of the digital marketing mix, including Strategy, Campaign, UX and Web Development- I have managed fast paced accounts with complex project timings, from brief through to delivery. Growing up in 6 different countries, I have garnered an exceptionally diverse background, which has enabled me to swiftly attune to varied mind-sets. Keen to bring my skill set and hands on, action-oriented approach to a new and exciting role!
• Gordon Ramsay Group: Worked in a full service capacity across this account: o Driving delivery and ongoing optimisation of 15 websites built in SilverStripe including Gordon Ramsay Restaurants umbrella site, Gordon Ramsay’s own website, and 13 restaurant sites. Results have shown: • Increased onsite conversion from 3.4% to 5.1% • Increased groups and booking enquiries by 23% • Increased voucher sales by 28% since December o Strategizing and managing delivery of a multi-channel campaign promotion for Black Friday which generated over £290k in 24 hours o Working with strategy, content and creative teams to plan and implement the Group’s communications strategy (including email, search, paid media, social media, campaign creative as well as performance review). January campaign generated over 4600 covers o Working with paid media team to decrease CPA from £16 to £6 in 6 months • LAMB: Main Account Handler across this European-wide multilingual integrated campaign to promote lamb, funded by the European Union and collaborated on by 3 major food and farming boards. Key milestones include: o Delivering the multi-language LAMB campaign site, nominated for Best Kentico site of the year 2015 in Food & Beverage category o Working alongside PR agency and celebrity ‘lambassador’ chef Cyrus Todiwala to raise awareness of campaign and engage with foodie audience. Campaign resulted in 2.7M OTS and a total estimated value of £500k+ o Overseeing implementation of content strategy resulting in key social media KPIs being exceeded by 200%. Also engaged with PR and content leads to develop year 2 strategy and partnership with Great British Chefs o Working with partner media agency Carat to deliver assets for an animated display, biddable and page takeover campaign on desktop and mobile- across Olive, Delicious, BBC Good Food and the Google Display Network. Campaign generated over 2.8M impressions and a CTR of 0.33% o Also working with Carat to deliver assets for a print magazine campaign across key foodie publications (Sainsbury’s, Observer, Independent etc.), which generated a reach of 3.64M readers o Managing delivery of all creative outputs including Brand Guidelines documentation and trade materials • British Pharmacological Society: Worked with key client stakeholders to promote the Society’s authority and interests in the field of pharmacology. Mainly through: o Driving delivery of the new website to support the Society’s rebrand o Planning multi-channel post launch activities for 2016 across web development, search and site analytics
Wrote underlays and show promos, tailoring language towards television audiences. Also carried out pre-production research and assisted in galleries
• Managed some of the agency’s most high profile clients across a £0.5 million portfolio. Responsibilities include building and maintaining key relationships, up-selling solutions, scoping requirements, and managing forecasting • RAC: Supported the delivery of Car Passport, the UK’s first comprehensive online car check • Babcock International: Drove delivery of new corporate website built on Sitecore, as well as key projects across various areas of the business (including a website for a major German multinational automotive manufacturing partner) • ourscreen: Developed a phased strategic approach for this cinema start-up’s digital development
• Joined the agency as a Graduate Trainee, and quickly promoted to Account Executive • Miller Genuine Draft (MGD): Main account handler, liaising with senior client from SABMiller global brand team on a day-to-day basis. Key achievements include: o Overseeing development of a digital strategy to position MGD as the champion of electronic dance music online o Successfully positioning brands in target industry by helping identify and secure key brand partners (DJ Mag & EMI Music) for sponsorship o Managing the social media amplification of MGD’s biggest annual brand activation, The Miller Music Tour (with Swedish House Mafia star Sebastian Ingrosso) o Project managing development of a responsively designed custom YouTube channel, and working with paid media team to achieve over 1.5 million channel views within 2 months o Implementing and overseeing social listening methodology to align and optimise campaigns to improve brand advocacy across key social media platforms o Standardising digital activity reporting and competitor analysis, driving global reporting alignment across brands and showcasing best in case practices and opportunities for optimisation • SABMiller: Delivered tech audits for multinationals across European and Latin American regions, showcasing inefficiencies and opportunities for alignment across digital spends, asset planning and infrastructure. Accomplishments include: o Overseeing audit of more than 300 brand and corporate websites and social media pages o Conducting surveys and interviews with internal stakeholders and local agencies o Advising how digital assets were planned, built and managed across each market and brand o Securing new brief for production of digital development standards to be used in the creation of all future assets • SAEOnline: Pitched to win business. Key achievements as main account handler include: o Co-ordinating UX and PPC teams to optimise web assets for conversion o Managing a social media driven insights phase as part of a wider consumer analysis study o Making recommendations for the Competitor Analysis and UX Strategy • Chocapic: Facilitated development of a digital strategy for this Nestlé Cereal Partners Worldwide (CPW) brand. Managing roll out of framework across 3 territories on Facebook, generating an ownable space for the brand to reach out to a new target audience online • Quirk Internal Marketing: Guided execution of internal marketing plans, and reported directly to the Managing Partners. Oversaw production of internal show reel, and planned agency events • Ancasta: Main client liaison on account, co-ordinated paid media team to promote website and generate lead enquiries through Google Adwords and Google Display Network campaigns • Kozel: Auditing brand assets and providing recommendations for digital brand strategy • St Stefanus: Copyrighting and brand content creation • Wines of South Africa: Planning and implementing monthly email newsletter
Law degree with French
GCSEs and A Levels