About me
I build inclusive brands.
Projects credited in
- Lexus 'Hoverboard'"There's no such thing as impossible, it's just a matter of figuring out how" - Haruhiko Tanahashi. Lexus Chief Engineer. The fourth, and most ambitious, of the 'Amazing in Motion' series - projects designed to showcase the imagination and creativity at the heart of the Lexus brand. Together with Lexus we designed and built the world's first fully working hoverboard, and then revealed it to the amazement of a global audience. 38million views. 1.7 billion impressions, 92 awards.
- LEXUS - Make Time For SummerI won this summer campaign for Lexus based on my pitch to follow a day in the life of genuine kite boarders along the south coast of Spain, hopefully inspiring the audience to jump in the car and explore their own coastlines. The film captures the excitement of searching for those hidden beach spots in the last dwindling hours of the day through our use of documentary inspired cinematography, whilst maintaining a luxury aesthetic in keeping with the brand.
- LAND ROVER X VIRGIN GALACTIC - Ready to DiscoverBrokered a deal between Land Rover and Virgin Galactic globally, that was first leveraged for the launch of the new Discovery Sport reveal in New York, with accompanying launch film, PR with CEO of Virgin Galactic and astronauts working with Land Rover engineers throughout the longterm partnership. Second stage was a global competition and partnership has now resulted in a limited edition version of the vehicle for Virgin Galactic customers - the Astronaut Edition.
+ Show more
Skills
- Strategic Analysis
- Strategic Planning
- Strategic Thinking
- Strategy Consulting
- Strategy Implementation
- Ad Strategy
- Agency Strategy
- Brand Strategy
- Busines Strategy
- Campaign Strategy
- Channel Strategy
- Strategic Communications
- Strategy
- Brand Strategist
- Strategic Partnerships
- Strategic Marketing
- Crowd Funding
- Cultural Anthropology
- Cultural Context
- Cultural Insight
- Cultural Trends