Lexus 'Hoverboard'

"There's no such thing as impossible, it's just a matter of figuring out how" - Haruhiko Tanahashi. Lexus Chief Engineer.
The fourth, and most ambitious, of the 'Amazing in Motion' series - projects designed to showcase the imagination and creativity at the heart of the Lexus brand.
Together with Lexus we designed and built the world's first fully working hoverboard, and then revealed it to the amazement of a global audience.
38million views. 1.7 billion impressions, 92 awards.
Cannes Lions - Cyber Web Campaign 2016 - Gold Cannes Lions - `Design Communication / Promotional Item 2016 - Silver Cannes Lions - PR Luxury Goods and Services 2016 - Bronze
Cannes Lion Innovation 2016 - Finalist Cannes Lion Product Design 2016 - Finalist Cannes Lion Cyber Social Video 2016 - Finalist
Eurobest Branded Content & Entertainment - Grand Prix Eurobest Original Branded Digital or Social Media - Gold Eurobest Integrated Campaign led by Content Platform - Silver
Epica Online Automotive Campaign - Gold Epica Product Design - Gold Epica Online Luxury Campaign - Silver Brand Republic Digital Awards - Advertising 2016 - Gold Creative Circle - Best Innovation & Use of Technology 2016 - Gold Creative Circle - Best Production Design 2016 - Silver One Show - Innovation R&D 2016 - Silver

Team Credits

Monty Verdi

  • Executive Creative Director
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Companies

  • C

    CHI & Partners

    • L

      Lexus

      Skills

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      Monty Verdi
      Executive Creative Director
      Chad Warner
      Creative Director