eightfourtwo Brand Identity

Brand identity for a boutique wealth management company. Their brief was all about the lasting relationships they built with their Members and the long and rewarding journeys they take with them. Legend has it that the Beatles song ‘The Long and Winding Road’ was inspired by the meandering Highland route that led to Paul McCartney’s Scottish home. The title perfectly sums up the client's distinctive approach to wealth management. And the name of McCartney’s long and winding road? The B842. https://www.eightfourtwo.com/