About me
Hey. I’m a dad, husband and creative dude. I love building brands and selling products through creative strategy, creative execution, and creative use of modern media.
For 20+ years I’ve worked in some of the top digital, direct and advertising agencies to gain a clear view of the pros and cons of each. I’ve run global brands from Mastercard to Lexus. I don’t do politics. I’ve lost all ego. I’m not distracted by awards, fame, or any of the other classic advertising trappings.
I just want to make great creative work with talented, everyday people that want to build brands and sell products to everyday folks - in a modern, relevant way. Oh, and help people reach something they didn’t think possible with work ethic, creativity, a passion for everything new and kindness.
Projects credited in
- Lexus 'Hoverboard'"There's no such thing as impossible, it's just a matter of figuring out how" - Haruhiko Tanahashi. Lexus Chief Engineer. The fourth, and most ambitious, of the 'Amazing in Motion' series - projects designed to showcase the imagination and creativity at the heart of the Lexus brand. Together with Lexus we designed and built the world's first fully working hoverboard, and then revealed it to the amazement of a global audience. 38million views. 1.7 billion impressions, 92 awards.
- Lexus 'Strobe'STROBE showcases Lexus' innovative design and technology through imagination. Directed by Adam Berg, STROBE features stunt men and acrobatic performers in advanced LED light suits to tell the story of one man's journey across the Kuala Lumpur skyline. The bespoke suits were conceived by Hollywood costume designer Vin Burnham and technical director Adam Wright - taking design cues from Lexus vehicles, including the iconic spindle grille and LED headlights. A purpose built computer system and complex DMX software was created to wirelessly trigger the suits to strobe on demand, to producing the performance seen in the film.
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Work history
Integrated Creative DirectorMcCann London
London, United KingdomFull Time
As part of the core leadership team, we’ve been rebuilding every part of the business to make the agency a modern, scalable force for effectiveness and creativity.
Looking over the work, I’m focused on pushing it into the latest channels and making it as integrated as possible. I’ve put into place a series cultural, educational, creative strategy and production practices designed to dramatically change the approach to the work. The aim is to create an agency that can adapt far more responsively to new channels and changes in culture. The result is McCann London’s incredible rise in brilliant creative work, loads of new business, far more inclusive client relationships and becoming the most-awarded agency in the UK.
Clients: X Box, Mastercard, Subway, Wimbledon, Aldi, GWR, Microsoft, and a load other cool brands.
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Partner/ Digital Creative DirectorCHI & Partners
- London, United KingdomFull Time
CHI&Partners (The&Partnership) is one of London’s best and most awarded independent ad agencies. My role was to creatively oversee all digital / technology work across all clients. From the innovative user-generated TalkTalk X Factor idents, to the hover board we made for Lexus – I spent my time creating effective and award-winning campaigns that guided our brands to relevant, modern work.
Clients: Samsung, Lexus, The Times, TalkTalk, Argos, British Gas, Carphone Warehouse and Best Buy.
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Skills
- Creative Direction
- Advertising
- Brand Strategy
- Brand Management
- Art Direction
- Design
- Public Speaking
- Social Advertising
- Strategic Planning
- Leadership