Hey. I’m a dad, husband and creative dude. I love building brands and selling products through creative strategy, creative execution, and creative use of modern media. For 20+ years I’ve worked in some of the top digital, direct and advertising agencies to gain a clear view of the pros and cons of each. I’ve run global brands from Mastercard to Lexus. I don’t do politics. I’ve lost all ego. I’m not distracted by awards, fame, or any of the other classic advertising trappings. I just want to make great creative work with talented, everyday people that want to build brands and sell products to everyday folks - in a modern, relevant way. Oh, and help people reach something they didn’t think possible with work ethic, creativity, a passion for everything new and kindness.
As part of the core leadership team, we’ve been rebuilding every part of the business to make the agency a modern, scalable force for effectiveness and creativity. Looking over the work, I’m focused on pushing it into the latest channels and making it as integrated as possible. I’ve put into place a series cultural, educational, creative strategy and production practices designed to dramatically change the approach to the work. The aim is to create an agency that can adapt far more responsively to new channels and changes in culture. The result is McCann London’s incredible rise in brilliant creative work, loads of new business, far more inclusive client relationships and becoming the most-awarded agency in the UK. Clients: X Box, Mastercard, Subway, Wimbledon, Aldi, GWR, Microsoft, and a load other cool brands.
CHI&Partners (The&Partnership) is one of London’s best and most awarded independent ad agencies. My role was to creatively oversee all digital / technology work across all clients. From the innovative user-generated TalkTalk X Factor idents, to the hover board we made for Lexus – I spent my time creating effective and award-winning campaigns that guided our brands to relevant, modern work. Clients: Samsung, Lexus, The Times, TalkTalk, Argos, British Gas, Carphone Warehouse and Best Buy.
Brought over from New York, I rebuilt the department into an integrated group of 50+ creatives producing award and pitch winning work for Skype, Eurostar and Virgin. I was also the Creative Director for all Apple our work - delivering over 50 integrated campaigns in 13 languages. Clients: Apple, Philips, Skype, UNICEF, Bacardi, Viagra, Eurostar and Barclaycard.
I was brought in to help New York’s transition from the best direct agency to an integrated agency. I pitched and ran the XM, ESPN and Discovery Channel work, while also driving the re-invention of the Mercedes-Benz, Novartis and Merck work into modern, integrated campaigns. Good fun. Clients: Mercedes-Benz, XM, ESPN, Discovery Channel, Novartis and Merck.
Outstanding integrated agency in New York and Detroit. They merged my agency with theirs and as ECD, I served as the creative lead for our relationships with Buick, Delphi and GM and of course led the creative groups in both offices. Clients: GM, Buick, Cadillac, Bodum and Delphi.
Rethawt was an advertising boutique I started based on affordable, quality design and truly integrated advertising for small businesses. It was very quickly a big success and I ramped up with some great designers, writers, animators and developers - to later merge into i33. Win, win. Clients: GM, Buick, PBS, VW, Johnson Controls and Detroit Public Television.
One of the largest interactive agencies during the .com years, I earned my digital chops working on all things digital at a time where it was all being defined. In the end, I was the creative lead for the Detroit office, responsible for the direction and management of a 35+ person creative group.
CDS was a leader in the aggressive inline skating. I designed the company’s website, catalogues, advertisements, packaging, displays, commercials and clothing line.
Started off here as a little guy learning the fundamentals from a group of seasoned designers at this full service design studio. Before this I was in a band living in a crap loft in downtown Detroit.