About me

Hey. I’m a dad, husband and creative dude. I love building brands and selling products through creative strategy, creative execution, and creative use of modern media. For 20+ years I’ve worked in some of the top digital, direct and advertising agencies to gain a clear view of the pros and cons of each. I’ve run global brands from Mastercard to Lexus. I don’t do politics. I’ve lost all ego. I’m not distracted by awards, fame, or any of the other classic advertising trappings. I just want to make great creative work with talented, everyday people that want to build brands and sell products to everyday folks - in a modern, relevant way. Oh, and help people reach something they didn’t think possible with work ethic, creativity, a passion for everything new and kindness.

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Projects

• 1

  LEXUS: Slide HoverboardThe story of creating an actual hoverboard as the ultimate expression of our Amazing in Motion series. It's content was watched 38 million times, given over 90 awards and even has its own Wikipedia page.
• 1

  L'ORÉAL / VOGUE: The Non-IssueWe published an issue of Vogue created by and dedicated to women over 50 with the aim to solidify that age should no longer be an issue in culture. It racked up a couple Lions and 20+ shiny things.
• 1

  XBOX: Survival BillboardWhat happens if you put real people on a billboard and hit them with the toughest conditions to illustrate the new Tomb Raider? Long story short, best sales year ever and over 165 creative awards.

Projects credited in

• 11

  Lexus 'Hoverboard'"There's no such thing as impossible, it's just a matter of figuring out how" - Haruhiko Tanahashi. Lexus Chief Engineer. The fourth, and most ambitious, of the 'Amazing in Motion' series - projects designed to showcase the imagination and creativity at the heart of the Lexus brand. Together with Lexus we designed and built the world's first fully working hoverboard, and then revealed it to the amazement of a global audience. 38million views. 1.7 billion impressions, 92 awards.
• SURVIVAL BILLBOARDTo promote the new Tomb Raider game we turned an OOH billboard into a reality tv show for an ultimate endurance test. The campaign has collected over 120 global creative awards.
• 6

  Lexus 'Strobe'STROBE showcases Lexus' innovative design and technology through imagination. Directed by Adam Berg, STROBE features stunt men and acrobatic performers in advanced LED light suits to tell the story of one man's journey across the Kuala Lumpur skyline. The bespoke suits were conceived by Hollywood costume designer Vin Burnham and technical director Adam Wright - taking design cues from Lexus vehicles, including the iconic spindle grille and LED headlights. A purpose built computer system and complex DMX software was created to wirelessly trigger the suits to strobe on demand, to producing the performance seen in the film.

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Work history

Creative Director of SustainabilityOgilvy
Nov 2022London, United KingdomFreelance
Building Unilever’s global sustainability creative and influencer platform.
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Creative DirectorEveryday People
Apr 2022London, United KingdomPart Time
My on-going creative and brand strategy consultancy side-hustle I’ve had to help some ex-clients and mates rethink their creative, media, and comms strategies so that it can better scale to a far a more creator-centric future. Good fun.

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Skills

• Creative Direction
• Advertising
• Brand Strategy
• Brand Management
• Art Direction
• Design
• Public Speaking
• Social Advertising
• Strategic Planning
• Leadership

Awards

22Cannes Lions
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12LIA Awards

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