Lexus 'Strobe'

STROBE showcases Lexus' innovative design and technology through imagination.
Directed by Adam Berg, STROBE features stunt men and acrobatic performers in advanced LED light suits to tell the story of one man's journey across the Kuala Lumpur skyline.
The bespoke suits were conceived by Hollywood costume designer Vin Burnham and technical director Adam Wright - taking design cues from Lexus vehicles, including the iconic spindle grille and LED headlights.
A purpose built computer system and complex DMX software was created to wirelessly trigger the suits to strobe on demand, to producing the performance seen in the film.

Team Credits

Monty Verdi

  • Executive Creative Director


  • C

    CHI & Partners

    • L



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      Monty Verdi
      Executive Creative Director
      Chad Warner
      Creative Director