LEXUS: Slide Hoverboard
The story of creating an actual hoverboard as the ultimate expression of our Amazing in Motion series. It's content was watched 38 million times, given over 90 awards and even has its own Wikipedia page.
Yup, it's a real hoverboard
The fourth instalment of the Amazing In Motion work for Lexus, Slide is the ultimate expression of our pursuit in exploring motion through technology and design. The amount of energy, talent, collaboration and triumph that surrounded this project was immense and was well awarded because of it.
Telling the tale of magic
This, along with all our 'Amazing in Motion' projects, was about illustrating Lexus' incredibly innovative design, craftsmanship and technology expertise. To create things in motion that are as amazing as the story of making them. Below are the films and website that tells that story.
The Science
The whole this is just plain crazy. Magnets, liquid nitrogen and other voodoo crazy tech. Just watch the film.
The Testing
Experience the incredible trial and errors that come from shrinking a maglev train into the size of a skateboard.
The Ride
It was liking teaching a skater to skate again.
Experiencing the story of Slide
I wrote and designed this experience to pull you through the story of making this incredible board. Below is a big screen grab of that baby, followed by the films on the site. Hope you enjoy it.
AWARDS
Cannes Lion
- GOLD: Cyber Web Campaign
- SILVER: Design Communication / Promotional Item
- BRONZE: Cannes Lions - PR Luxury Goods and Services
Shortlist
- Innovation
- Product Design
- Cyber Social Video
Eurobest
- GRAND PRIX: Branded Content & Entertainment
- GOLD: Original Branded Digital or Social Media
- SILVER: Integrated Campaign led by Content Platform
EPICA
- GOLD: Online Automotive Campaign
- GOLD: Product Design
- SILVER: Epica Online Luxury Campaign
OTHERS
Brand Republic Digital Awards - Advertising 2016 - Gold
Creative Circle - Best Innovation & Use of Technology 2016 - Gold
Creative Circle - Best Production Design 2016 - Silver
One Show - Innovation R&D 2016 - Silver
Project Tags
Companies
The&Partnership
- Media Production
