Projects
- The Campaign Google Couldn't eadRayGoogle’s Gmail reads every private email sent and recieved. Microsoft’s Outlook.com doesn’t. To make a point about privacy, change perception of Google’s Gmail and attract new Outlook.com users, we created an integrated campaign that Google couldn’t understand – in igPay atinLay. Our test of Gmail proved that Google cannot understand Pig Latin, so our entire campaign used the simple childish language – the TVC, press ads, online display, and radio commercials. We even created an app that conve
- It's Not CheatingEvery year, despite lifelong loyalty to a single team, avid football fans support rival players from rival teams when they create their fantasy football team in Dream Team, the online fantasy football league created by The Sun newspaper. This unspoken taboo was the insight for this integrated campaign across print, social and online content including a film. The campaign reached over 4 million on Facebook and more than 12 million on Twitter, beat registration targets and generated over £40 million in potential annual revenue.
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Work history
Executive Creative Director
I am a highly experienced creative leader who has helped agencies grow their business, develop their creative offering and win awards. My work, and that I coax from my teams, is truly multi-channel with an obvious bias toward amplification through digital and technology.
I am now looking for a new opportunity with an advertising or digital agency.
W
W
ECD & CCOWunderman Thompson
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I creatively led the agency from a 3-year loss to sustained profit, beating targets for the first time in years, and re-engineered the creative offering to win more awards in 2014 than in the previous 4 years combined, as well as an Agency of the Year nomination.
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Skills
- Film
- Radio
- Art Direction
- Copywriting
- Digital
- Technology
- Creative Direction
- Outdoor
- Social
- Leadership
- New Business
- Strategy
- Content
- Broadcast
Education
Bachelor of Arts
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Awards
Power 20
Creative Magazine listed me in their Power 20 of 2012 as recognition of my creative leadership and the impact I had on the agency and the industry.
Outstanding Contribution
For my service to the industry, having served as volunteer chairman of an agency representative body and been head lecturer of a creative course for several years and having trained over 300 young creatives, the Australian DMA awarded me the inaugural Outstanding Contribution award.
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