Matt Batten Executive Creative Director

Projects

9
The Campaign Google Couldn't eadRayGoogle’s Gmail reads every private email sent and recieved. Microsoft’s Outlook.com doesn’t. To make a point about privacy, change perception of Google’s Gmail and attract new Outlook.com users, we created an integrated campaign that Google couldn’t understand – in igPay atinLay. Our test of Gmail proved that Google cannot understand Pig Latin, so our entire campaign used the simple childish language – the TVC, press ads, online display, and radio commercials. We even created an app that conve
It's Not CheatingEvery year, despite lifelong loyalty to a single team, avid football fans support rival players from rival teams when they create their fantasy football team in Dream Team, the online fantasy football league created by The Sun newspaper. This unspoken taboo was the insight for this integrated campaign across print, social and online content including a film. The campaign reached over 4 million on Facebook and more than 12 million on Twitter, beat registration targets and generated over £40 million in potential annual revenue.
Share a CokeI led the team that conceived and developed the social and digital amplification for this ground-breaking campaign that went on to roll out in over 40 other countries the following year. It was the single most effective sales campaign ever produced in the brand’s 100-year history.

Work history

Executive Creative Director

Jun 2015

I am a highly experienced creative leader who has helped agencies grow their business, develop their creative offering and win awards. My work, and that I coax from my teams, is truly multi-channel with an obvious bias toward amplification through digital and technology. I am now looking for a new opportunity with an advertising or digital agency.

ECD & CCOWunderman Thompson

Dec 2012 - May 2015

I creatively led the agency from a 3-year loss to sustained profit, beating targets for the first time in years, and re-engineered the creative offering to win more awards in 2014 than in the previous 4 years combined, as well as an Agency of the Year nomination.

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Skills

Film
Radio
Art Direction
Copywriting
Digital
Print
Technology
Creative Direction
Outdoor
Social
Leadership
New Business
Strategy
Content
Broadcast

Education

Bachelor of Arts

Jan 1989 - Dec 1991

Awards

Power 20

Creative Magazine listed me in their Power 20 of 2012 as recognition of my creative leadership and the impact I had on the agency and the industry.

Outstanding Contribution

For my service to the industry, having served as volunteer chairman of an agency representative body and been head lecturer of a creative course for several years and having trained over 300 young creatives, the Australian DMA awarded me the inaugural Outstanding Contribution award.

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