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Over the last 6 years, I have helped launch and run a successful music festival in the South West. In the first year we had over 1,500 attendees, which has grown exponentially year on year – with just under 5,000 people attending in 2015. The festival has gone from strength to strength in recent years, and was even featured in the Telegraphs Top 100 for the last 2 years, as well as Topman’s Top 25 festivals in the world in 2013. As one of the founders, I lend a hand in everything – from booking the headliners, to helping put up fencing. However, here are a few of my main roles within the festival team: o Curating and booking the Festival Line-up o Managing and building all of the Lemonfest social media accounts o Briefing, checking, and approving all festival related artwork o Carrying out Artist Liaison duties at the festival itself, on the main stage o Coordinating & booking all festival marketing, both locally & nationally o Writing and coordinating the delivery of all festival related PR o Dealing with artists’ agents and tour managers on a regular basis o Overseeing the site build & site break down o Site management o Managing the yearly festival budgets
A part-time role I have recently taken on, for a relatively new venue in Bristol called SWX. Tasked with re-launching a former nightclub as a credible live music venue. Achievements & Projects: o Managing the re-launch of the venue within the city, by leading the rebranding process alongside the SWX venue management team. o Coordinating all venue marketing, ensuring the new branding is consistent throughout all communications. o Working closely with external promoters to maximize ticket sales for all shows. o Tasked with growing a live music following on all social media channels, moving our audience way from that of a nightclub.
Earlier this year, I successfully interviewed to become part of the BBC Live Events Freelance pool. The only role so far has been accreditation & stage management at Radio 1's Big Weekend, but there are more events on the horizon.
After returning from 6 months traveling around South America , I started working for 65twenty; the viral & social publisher behind the above listed sites. I was one of the first members of the newly constructed London based Sales Team, employed to maximize revenue across our sites and raise our profile in the market across both agencies and clients. Tasks include: o Reporting directly to the Commercial Director, as one of two Sales people in the team and being the face of 65twenty within a variety of Media Agencies. o Selling Socially focused campaigns to national brands. o Ensuring the successful delivery of campaigns alongside the rest of the Sales Team and Editorial Team. o Leading the creative brainstorm process. o Liaising with the Content Team to create & pitch creative solutions to clients. o Tracking and reporting revenue. o Writing proposals & presentations to take to market. o Conducting Post Campaign Analysis’ with clients and agencies.
As a Live Entertainment Client Manager, I sat within a team who solely look after the advertising and category development of ticketed entertainment events; such as tours, concerts & exhibitions, right across our Network of stations – XFM, Capital, Heart, Classic, LBC, Gold & Capital XTRA. My client list included the likes of Live Nation, SJM, AEG, EYOE and Metropolis, to name just a few. I also worked on category development within the Live Music and Live Comedy sectors. Key tasks involved: o Developing and pitching idea lead solutions to both clients & agencies o Launching various major national tours & festivals across our portfolio of stations o Pro-actively pitching for new clients across the Live Entertainment sector to grow revenue for the team o Working alongside the programming team to develop new content & revenue streams from the Live Music, and Live Comedy sectors o Selling in and setting up various high-profile festival partnerships (inc Field Day & SW4) o Liaising with relevant stations’ local teams to deliver campaigns on-air and online o Looking after campaigns right from the initial brief stage, right through to post-campaign o Coordinating tour announcements & ticket competitions both on air and online o Coming up with new initiatives & brainstorming briefs o Revenue management across my portfolio of clients o Presenting externally to Promoters, Agencies & Clients
Initially, I joined Absolute Radio as a Sales Planner in a mainly Administration focused role, but during my time there I managed to gain 2 internal promotions - which lead to me becoming an Agency Account Manager in 2011. As an Agency Account Manager, I answered directly to the Group Heads & Advertising Director. My main day-to-day role was to look after various accounts, and work closely with some of the top west end agencies - such as Mindshare & Carat. This was a sales & management focused role, alongside a large amount of creative solutions and general administration responsibilities. Main tasks included: o Working across a portfolio of high profile Media Agencies & Clients o Being involved & assisting in deal negotiations o Account Managing agency contacts and brands o Delivering efficient campaigns to clients within and agencies o Creatively selling branded content, airtime & digital opportunities o Account managing clients from brief stage right through to post-campaign o Leading & driving the brainstorm process for my clients across the business o Ensuring the successful delivery of campaigns o Working on pro-active ideas & pitches o Responsibility to manage company Revenue & Figures o Presenting to senior people externally & internally o Day to day management of the group airtime Planner