I’m a User Experience professional, aiming to achieve one thing. Solve problems. I’ve worked on projects for huge global businesses down to boutique shops and the secret to success is always in the brief. If the brief’s correct then you’ll understand the real objectives of a project. Only then can your project thrive and succeed.
- Vodafone - Award winning websiteThe objectives: 1. A careers website that was fast, simple and would build trust with potential hires and in the Vodafone employer brand. 2. Reduce the time it takes to apply for a job. 3. Increase completed applications. 4. Deliver a better user experience and therefore a higher conversion rate. 5. Drive diversity of applications. My role: Head of UX & UI. The tasks: I ran stakeholder briefing workshops for the global team at Vodafone (& the agency I was working fo
- London, United KingdomFreelance
An award-winning UX creative with over 15 years of experience. I started out as a web designer and developer, fascinated that within a few lines of code you could make your ideas come to life on a website, for the world to see. After a while my creativity led me on the path to design rather than development, so for a time, I focused purely on digital design. But design can only take you so far. Did the designs work? Did anyone enjoy using the website? How was the website converting? How could I improve the site? These were all questions in my head and that of the clients. So I evolved naturally from designer to a seeker of understanding what works for the user and how sites could be improved. In my career, I’ve been fortunate enough to manage teams of developers, UI designers, UX experts, SEO, and content writers. Working within waterfall and agile methodologies. As such, I’d consider myself to have an excellent ability to work with all types of teams and people. I enjoy mentoring and motivating the people I work with to get the best results and atmosphere. I’ve worked on projects for e-commerce sites, apps, SaaS platforms, SEO tools, and HR tech. With household brands such as Vodafone, Vue, Capita, Wickes, Travis Perkins, Harrods, and many more. As well as being a UX expert I’m also a semi-professional photographer, I’ve taken photoshoots for Vue cinema, Wickes, some small boutique companies and have been lucky enough to have a couple of photos published in the Evening Standard.
- UX Architecture
- Wireframe Creation
- Sitemap Design
- Audience Insights
- User Flow
- User Journeys
- Qualitative Research
Best Employer WebsiteRAD AwardsThe objectives: 1. A careers website that was fast, simple and would build trust with potential hires and in the Vodafone employer brand. 2. Reduce the time it takes to apply for a job. 3. Increase completed applications. 4. Deliver a better user experience and therefore a higher conversion rate. 5. Drive diversity of applications. My role: Head of UX & UI. The tasks: I ran stakeholder briefing workshops for the global team at Vodafone (& the agency I was working for Attrax). Collated and created research to produce audience personas and user workflows which in turn influenced the information architecture. Liaised with the SEO and development team to define the global structure of the international sites. Responsive wireframes created in Axure. I presented this to the global team at Vodafone. Rapid prototyping updates whilst gather feedback on qualitative user testing. I managed the UI designers and collaborated with Vodafone’s in house branding team to produce responsive web designs for the international sites. Micro-interactions were meticulously planned out to enhance the overall user experience of the site. Heatmaps were added to key pages to monitor site performance. A/B testing was used on the application process. The results: In the first three months after go-live it produced some amazing results: 1. Time to completed application has reduced from 8 minutes to 2 minutes, saving a staggering 6 minutes for the user. 2. 75% of candidates now complete their application once started (up from 12%). 3. Vodafone now convert 24% of their unique visitors into completed applications globally.