About me

I simulate stories and feelings using 3D software. Searching for human connection with natural phenomena. Finding inspiration in biology, psychology, cinematography, arts, technology, and sound. Together with my wife Johana Kroft I'm running a studio called Idea & Maker where we explore storytelling through motion, 3D and illustration.

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Projects

• 19

  PRADA — Cloudburst Thunder (3D Modelling)3D model of Cloudburst Thunder sneakers by Prada made with Cinema4D and Substance Painter. Production: Idea & Maker Roles: modeling, shading, lookdev
• 2

  CHANEL — branchPart of in-store touchscreen experience displayed in Boutique CHANEL Paris Cambon. Visitors were able to put a solid block in the middle of display to see a an immersive animation that represented a specific scent. I was entrusted with 'woody'. Inspired by early spring I used growth simulation setup based on L-System to represent branch accompanied by procedural flower origami.
• 9

  Adidas — plasticPlastic is a research and development project for Adidas. I was asked to create a liquid reacting with a shoe and I personally developed the original idea further to an abstract form reacting on Adidas X Parsley collaboration fighting plastic-free oceans.

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Projects credited in

• 8

  STAY HOME, STAY POSITIVEI&M applaud healthcare workers!
• 16

  In And Proud - Pride 2020June is pride month here in the UK. That means parades, street parties and safe spaces for all aspects of the queer community. Due to the current climate of the Coronavirus, things are put on hold… and Pride in London was cancelled. Pocko Social was contacted by Adam & EveDDB about a campaign and platform they created to help everyone celebrate in their own way, whilst encouraging people to still stay home and save lives. We created a funny dog Avatar to show that we all celebrating together!
• 3

  Polly PocketA most famous toy from 90’ was definitely a Polly pocket! I decided to recreate my old one in CGI. :) Sound ON! I build the whole scene in C4D with. The whole video is rendered in Redshift. Made by @ideaandmaker
• 10

  Creative Laboratory - Future shoppingPersonal project exploring the future of personal avatars in virtual space. This idea came from the major events of 2020. We had to change how we live completely. Instead of going outside, we were forced to stay inside. How the future shopping experience looks like? Well, have a look at our video. Creative Laboratory is a concept project by Idea & Maker exploring the idea of a virtual retail store/art gallery. Our custom-made avatars are wearing 3D bootleg clothing of some famous brands.
• 2

  Endless PurityWe created abstract worlds where everything turns pure, clean & healthy showing all-important features of skin-care products by Peppy Co. Water-resistant, antibacterial Cleansing egg cleans deeply your skin and restores blood cell circulation. LED Mask's light therapy destroys bacteria (Blue Light), prevents wrinkles (Red Light), soothes, and detoxifies skin (Yellow Light). Client: Peppy Co. Production: Idea & Maker Creative Direction: Johana Kroft Technical Direction: Maxim Kroft 3D Product
• 3

  Quarantinedontemporary hand performance using motion tracking combined with dynamic simulations. ongoing collaboration project

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Work history

CreatorIdea & Maker
Dec 2016London, United KingdomFreelance
As a freelancer and one half of Idea & Maker I was honoured to work with amazing people from various of studios and awesome brands especially from United Kingdom, Los Angeles, and New York. Clientlist Google, Facebook, Amazon, Nike, Adidas, LG, OnePlus, Nokia, Everlane, The MET, BBC, Coco&Eve, PeppyCO, Emerge, Riot Games, Fiskas, Ford, Volkswagen, Skoda, McDonalds, Mars, Airbus, Embraer

Skills

• Octane Render
• 2D 3D
• 3D Artist
• 3D Design
• Motion Design
• Motion
• 3D Artwork
• 3D Generalist
• 3D Computer Animation
• Cinema 4D

Education

C
C
Business ManagementCzech University of Life Science
Sep 2011Prague, Czechia