About me

I simulate stories and feelings using 3D software. Searching for human connection with natural phenomena. Finding inspiration in biology, psychology, cinematography, arts, technology, and sound. Together with my wife Johana Kroft I'm running a studio called Idea & Maker where we explore storytelling through motion, 3D and illustration.

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Projects

• 2

  CHANEL — branchPart of in-store touchscreen experience displayed in Boutique CHANEL Paris Cambon. Visitors were able to put a solid block in the middle of display to see a an immersive animation that represented a specific scent. I was entrusted with 'woody'. Inspired by early spring I used growth simulation setup based on L-System to represent branch accompanied by procedural flower origami.
• 7

  Adidas — plasticPlastic is a research and development project for Adidas. I was asked to create a liquid reacting with a shoe and I personally developed the original idea further to an abstract form reacting on Adidas X Parsley collaboration fighting plastic-free oceans.
• 8

  showreel 2019I've begun my practice of 3D and motion graphics in 2016 and haven't stopped since. This is a collection of technically-creative animations that I enjoy the most. Made with Cinema 4D and Houdini.

Projects credited in

• 3

  Creative Laboratory - Future shoppingPersonal project exploring the future of personal avatars in virtual space. This idea came from the major events of 2020. We had to change how we live completely. Instead of going outside, we were forced to stay inside. How the future shopping experience looks like? Well, have a look at our video. Creative Laboratory is a concept project by Idea & Maker exploring the idea of a virtual retail store/art gallery. Our custom-made avatars are wearing 3D bootleg clothing of some famous brands.
• 3

  Polly PocketA most famous toy from 90’ was definitely a Polly pocket! I decided to recreate my old one in CGI. :) Sound ON! I build the whole scene in C4D with. The whole video is rendered in Redshift. Made by @ideaandmaker
• 16

  In And Proud - Pride 2020June is pride month here in the UK. That means parades, street parties and safe spaces for all aspects of the queer community. Due to the current climate of the Coronavirus, things are put on hold… and Pride in London was cancelled. Pocko Social was contacted by Adam & EveDDB about a campaign and platform they created to help everyone celebrate in their own way, whilst encouraging people to still stay home and save lives. We created a funny dog Avatar to show that we all celebrating together!
• 8

  STAY HOME, STAY POSITIVEI&M applaud healthcare workers!
• 5

  Showrell 2020We are excited to share our latest showreel. Full of an exciting project what we have been working on the past 2 years. Including clients like Adidas, Google, Coco & Eve and The Metropolitan Museum of Art! Thanks for watching!!
• 3

  Emerge — What It Feels LikeWe've partnered with Emerge to tell an emotional story of connection and touch showcasing and explaining the functions of their flagship product... M1. M1 uses ultrasound waves to create a tangible force around virtual content that deepens connection, enriches wellbeing, improves cognition, heightens engagement, and at the most important bridges the distance between people. Client: Emerge IO Production: Idea & Maker Concept & Design: Johana Kroft, Maxim Kroft Creative Direction: Johana Kr

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Work history

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Freelance CreativeFreelance
Dec 2016London, United KingdomFreelance
I'm honored to work with amazing people from Google | Field IO BBC | FOUND Studio Google | FOUND Studio Nokia | Mirum Bulb | Unreasonable Studios Coco & Eve Ogilvy Social Lab Publicis.Sapient League of Legends | Design Studio Fiskas Group | Design Studio Mindshare Nike | Stereo JamFilms Saatchi & Saatchi West One Music Group | Oficina Wimbledon | Oficina

Skills

• Octane Render
• 2D 3D
• 3D Artist
• 3D Design
• Motion Design
• Motion
• 3D Artwork
• 3D Generalist
• 3D Computer Animation
• Cinema 4D