Maximiliano Borrego

Creative Director

Level
Senior
Location
Italy
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

About me

Creative and curious. I like to create visual stories that come in all forms: film, digital, animation, or print. But the ones I enjoy the most, are those cannot be categorized. By working for client, agencies and studios, I gained a unique perspective in the advertising world and a deep understanding on how to make ideas happen, through the collaboration of the different parts. I spent the last few years of my career defining the visual identity of MTV International. Where over I’ve developed concepts, strategy, and provided creative and design direction for some of the most exciting and complex projects. I live and breathe design, but believe in the timeless importance of ideas and craft. My work has been recognized by Cannes, Clio, the D&AD, the Art Directors Club, Promax Global, The Webbys, FWA, and the One Show, among others. Some of my projects have been featured in Lürzer’s Archive, Fast Co., Creative Review, Communication Arts, It’s Nice That, Motionographer and my work for Tulipan is featured in the permanent advertising archive of the Louvre Museum. Outside of creativity and design, I enjoy bikes, gardening, video games and drawing football players by hand. I’m also an avid traveler and rookie surfer.

Locked Pro Plan feature

Skills

  • Creative Direction
  • Leadership
  • Project Management
  • Art Direction
  • Team Building
  • Branding
  • Strategic Thinking
  • Visual Research
  • Presentations
  • Design Thinking

People I’ve worked with

Companies I’ve worked with

  • Saatchi & Saatchi

    Saatchi & Saatchi

    • Advertising
  • MTV

    MTV

    • Television
  • Seed Animation

    Seed Animation

    • Animation
  • Y

    Young and Rubicam

    Work history

    2018

    Brand Creative Director

    MTV International

    Jun 2016 - Dec 2018
    • Buenos Aires, Argentina
    • Full Time
    • I led MTV International’s global in-house agency (MTV World Creative Studio) where over I’ve developed concepts, strategy, and provided creative and visual direction for some of the most exciting and complex global projects.

    2016

    Creative Lead

    MTV International

    Jun 2015 - Jun 2016
    • Buenos Aires, Argentina
    • Full Time
    • I led the creative team at MTV World Creative Studio, MTV International’s full-service agency, focused on enhancing our audience’s experience with the MTV brand. We developed integrated creative campaigns to promote MTV’s culture-shaping shows and world-class events, as well as serve creative needs for other departments across the company. Part of our time was also spent discovering new talent to collaborate with to keep creating high-quality, of-the-moment, and ground-breaking work.

    2015

    Sr Art Director

    MTV International

    Apr 2013 - May 2015
    • Buenos Aires, Argentina
    • Full Time
    • I created, developed and executed cross-media campaigns, visual concepts and designs across all the MTV platforms, at a global scale.

    2011

    Sr Art Director

    Saatchi & Saatchi

    Jul 2009 - Jul 2011
    • Buenos Aires, Argentina
    • Full Time
    • Collaborated with the senior copywriter in the development of advertising campaigns, maintaining consistency with brand marketing and message strategies. This variety of projects included international clients such as: AB InBev, Coca-Cola, Playstation, Arcor, BGH and Cadbury.

    2009

    Creative / Art Director

    Young and Rubicam

    Aug 2005 - Jul 2009
    • Buenos Aires, Argentina
    • Full Time
    • Collaborated with the copywriter in the development of advertising campaigns, maintaining consistency with brand marketing and message strategies. This variety of projects included clients such as Tulipán, Movistar, Quilmes, Repsol YPF, MTV, Bayer, Disco, ACNUR.

    Awards

    2018

    Gold Winner Television/Streaming: Brand Identity

    Clio Awards