Maximiliano Borrego Creative Director | The Dots
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Maximiliano Borrego

Creative DirectorItaly
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Maximiliano Borrego

Creative DirectorItaly
About me
Creative and curious. I like to create visual stories that come in all forms: film, digital, animation, or print. But the ones I enjoy the most, are those cannot be categorized. By working for client, agencies and studios, I gained a unique perspective in the advertising world and a deep understanding on how to make ideas happen, through the collaboration of the different parts. I spent the last few years of my career defining the visual identity of MTV International. Where over I’ve developed concepts, strategy, and provided creative and design direction for some of the most exciting and complex projects. I live and breathe design, but believe in the timeless importance of ideas and craft. My work has been recognized by Cannes, Clio, the D&AD, the Art Directors Club, Promax Global, The Webbys, FWA, and the One Show, among others. Some of my projects have been featured in Lürzer’s Archive, Fast Co., Creative Review, Communication Arts, It’s Nice That, Motionographer and my work for Tulipan is featured in the permanent advertising archive of the Louvre Museum. Outside of creativity and design, I enjoy bikes, gardening, video games and drawing football players by hand. I’m also an avid traveler and rookie surfer.
Projects credited in
Work history
    M
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    Brand Creative DirectorMTV International
     - Buenos Aires, ArgentinaFull Time
    I led MTV International’s global in-house agency (MTV World Creative Studio) where over I’ve developed concepts, strategy, and provided creative and visual direction for some of the most exciting and complex global projects.
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    Creative LeadMTV International
     - Buenos Aires, ArgentinaFull Time
    I led the creative team at MTV World Creative Studio, MTV International’s full-service agency, focused on enhancing our audience’s experience with the MTV brand. We developed integrated creative campaigns to promote MTV’s culture-shaping shows and world-class events, as well as serve creative needs for other departments across the company. Part of our time was also spent discovering new talent to collaborate with to keep creating high-quality, of-the-moment, and ground-breaking work.
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Skills
  • Creative Direction
  • Leadership
  • Project Management
  • Art Direction
  • Team Building
  • Branding
  • Strategic Thinking
  • Visual Research
  • Presentations
  • Design Thinking
Awards
    Gold Winner Television/Streaming: Brand IdentityClio Awards