Maximiliano Borrego
Available

Maximiliano Borrego

Creative DirectorSpain
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Connections
Pip Jamieson
Denise Chippindale
Kareem Abdul
Maximiliano Borrego
Available

Maximiliano Borrego

Creative DirectorSpain
About me
Creative and curious. I like to create visual stories that come in all forms: film, digital, animation, or print. But the ones I enjoy the most, are those cannot be categorized. By working for client, agencies and studios, I gained a unique perspective in the advertising world and a deep understanding on how to make ideas happen, through the collaboration of the different parts. I spent the last few years of my career defining the visual identity of MTV International. Where over I’ve developed concepts, strategy, and provided creative and design direction for some of the most exciting and complex projects. I live and breathe design, but believe in the timeless importance of ideas and craft. My work has been recognized by Cannes, Clio, the D&AD, the Art Directors Club, Promax Global, The Webbys, FWA, and the One Show, among others. Some of my projects have been featured in Lürzer’s Archive, Fast Co., Creative Review, Communication Arts, It’s Nice That, Motionographer and my work for Tulipan is featured in the permanent advertising archive of the Louvre Museum. Outside of creativity and design, I enjoy bikes, gardening, video games and drawing football players by hand. I’m also an avid traveler and rookie surfer.
Projects credited in
  • MTV International
    MTV InternationalMTV International © 2017, Trollback + Company Multiplatform Brand RefreshReimagining a global iconic brand with thoughtful simplicity, MTV International adopts a bold graphic framework that unifies the brand, creating a cohesive presence for over 370 million TV viewers and an even bigger digital audience spanning 45 countries and 13 language markets. Design Language We looked to MTV’s iconic logo to inform their brand and create a unified visual experience. The simplified mark delivers a strateg
  • MTV - Horny
    MTV - HornySeed's Creative Director Morgan was approached by MTV Worldwide to create a 15 sec spot for MTV.
  • MTV Ident
    MTV IdentWe were approached by MTV to make an artist video with the topic “Technology”. The video piece consists of three scenes depicting society’s relationship with technology. It was made in 2016 and broadcasted worldwide on MTV.
Work history
    P
    P
    Creative DirectorPacha Group
    Ibiza, SpainFull Time
    M
    M
    Brand Creative DirectorMTV International
     - Buenos Aires, ArgentinaFull Time
    I led MTV International’s global in-house agency (MTV World Creative Studio) where over I’ve developed concepts, strategy, and provided creative and visual direction for some of the most exciting and complex global projects.
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Skills
  • Creative Direction
  • Leadership
  • Project Management
  • Art Direction
  • Team Building
  • Branding
  • Strategic Thinking
  • Visual Research
  • Presentations
  • Design Thinking
Awards
    Clio Awards logo
    Clio Awards logo
    Gold Winner Television/Streaming: Brand IdentityClio Awards