An agile and commercially minded Art Director and Graphic Designer who is skilled in all creative aspects of concept development and design. A broad-ranging background, who is adept at working within a client’s requirements, but still able to provide new and refreshing ideas, while meeting brand objectives with creative flair, and a strong ability to translate requirements into impactful design.
Collaborative and adaptable within team environments, by overseeing multiple projects simultaneously. History of success improving compelling responsive designs and visual initiatives to boost creativity within fast-paced, collaborative environments.
Work history
Freelance GM Art Director for TescoCedar
- London, United KingdomFreelance
Multi-Channel Art Director on the Tesco account - Art directing shoots, designing, conceptualising and producing multi-channel content within tight time-frames in response to client briefs, influencing the look at feel across the Interiors/GM side of the account.
- Executing from concept to final execution, print and social content in response to client briefs
- Producing rough sketches, and storyboards to clients, assiting in the visualisation of ideas
- Presenting completed ideas to clients/team members and maintaining successful relationships between clients/ stakeholders/ internal team members/ account managers
- Responsible for commissioning photographers and stylists, across several projects whilst adhering to strict budgets, ensuring print and social content schedules are adhered to
- Leading, managing and sourcing external talent - delegating responsibilities to freelance designers and providing direction to creative teams on shoots
- Developing, maintaining and extending brand guidelines for Tesco GM Team
- Managing set-up, administration, pre-production, post- production and logistic implementation of shoots
- Creating PPM docs, shoot briefs, call sheets and shoot schedules
Art Editor on Boots Health & Beauty (Team WBA)Ogilvy
- London, United KingdomFull Time
Responsible for the design management of the account across all channels (primarily online) but also collaborated with the Creative Director to design and create content across all channels (primarily print).
• Art Directed and concepted real-life and still life beauty shoots.
• Designed and project managed designs for web, social media and print.
• Worked collaboratively and effectively with a range of partner suppliers/ brands and agencies throughout the creative process, along with developing solutions to co-creative content.
• Ensured the review of content throughout the production cycle and provided additional technical expertise - checking of proofs, press-passing and overseeing schedules and timings.
• Developed, negotiated, and managed the end-to-end productions ensuring all projects and deadlines were met.
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Skills
- Fashion
- Advertising
- Marketing PR
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Word
Education
U
U
(BA hons) Graphic DesignUniversity of Sussex
- Brighton, United Kingdom