About me

Creative & Art director + graphic designer; specialized in branding, packaging & illustration

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Projects

• 2

  The Salad BarCONCEPTUALIZATION, BRANDING & ILLUSTRATION We live in a fast paced world that judges, competes, does not accept mistakes, & stresses you in two seconds making you think twice before opening again. What if we could have a place and a moment to stop, disconnect and reconnect but in a better way. A place where one can remember their value, laugh, feel peace and be cheered up by a napkin. With this concept, we want to demonstrate that Salad Bar is the place to be at taking you away from all of th
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  Féminis ProjectDIGITAL ART Digital art bras inspired by feminism, feminity and sisterhood. The bra is a symbol that connects all women; some carry it in their chest with pride as a “superwoman” badge, and others wave it like a handkerchief in the air as a symbol of empowerment and freedom.
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  UAE 49th National DayBuilding upon the year's show theme "Seeds of The Union", a brand narrative and visual system was established as a an expression inspired by the vision of the UAE founders methods through the concept of resonance of light. Projected through the notion of resilience & hope, resonating towards light & echoing from generation to generation despite the challenges faced this year.

Work history

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Art DirectorTinkah
Nov 2018Dubai, United Arab EmiratesFull Time
Leading and executing Tinkah’s major projects such as UAE’s Year of 50th Brand , UAE’s 50th National Day Brand Celebration & its Merchandise , Designed Upcycled Merchandise out of 50th National Day Celebration Flags, UAE’s 49th National Day Celebration , UAE’s Year of Sustainability Brand , UAE’s 51st National Day Celebration Brand , Nova Athleisure Brand , Culture Cafe Brand , UAE Pavilion Floriade Brand , Year of 50th Coffee Table Book. Also took initiative at strategizing and managing Tinkah’s instagram account as well as guiding a team to execute any animation posts.
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Teacherlci education
Jan 2013Monterrey, MexicoFreelance
Planning and creation of the academic program, art director for the portfolio development process, development and implementation of exercises to prepare the students for the career life, coaching students in the creation of editorial projects with real customers.

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Skills

• Graphic Design
• Packaging Design
• Illustration
• Art Direction
• Creative Art Direction
• Digital art
• Branding
• Advertisement Design
• Brand Strategy
• Editorial Design

Education

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Graphic DesignUDEM
Aug 2004 - May 2008San Pedro Garza García, Nuevo Leon, Mexico