The Salad Bar

CONCEPTUALIZATION, BRANDING & ILLUSTRATION We live in a fast paced world that judges, competes, does not accept mistakes, & stresses you in two seconds making you think twice before opening again. What if we could have a place and a moment to stop, disconnect and reconnect but in a better way. A place where one can remember their value, laugh, feel peace and be cheered up by a napkin. With this concept, we want to demonstrate that Salad Bar is the place to be at taking you away from all of the outside noise. To do so, the brand direction will incorporate empathic quotes and some humour with the use of organic elements and form to project softness. We transform a set of quotes into organic illustrations with repetitive text inspired by the motto of "repeat until you believe". The primary color will be black and white with Kraft as an accent material & color to the brand. TINKAH STUDIO - UAE TEAM - KHOLOUD SHARAFI & ARWA AL MAHALLAWI