I have been working in fashion production and marketing for more than 10 years. Over the ultimate 2 years I´ve been working at Van Peterson, as the main Jewellery producer next to Mr Van Peterson. I have developed there the last 3 collections, searched of trends, new materials and new suppliers. I also take care of development of the production, sending the samples over to the factory, arranging the timetable with the suppliers and the delivery of the hole production to our base in London.
Before I worked in Marketing for a fashion women´s wear brand. I took care of the hole image of the brand. The setting and decoration of the retail shops. I regularly organised photoshots for the campaign, lookbooks and editorial pictures for the social media. We also organised the event, set up the fashion runways or presentations of the new collection. I took care of the branding, for example new logo ideas, design of the packaging and tags, street adverts, magazine adverts, retails shop branding, outside and inside the shop, ect.
I feel I suit perfectly with the job description, I have done and worked with all the type of jobs that you are describing. I feel excited with the possibility to meet your team and be able to work with you in your projects.
Work history
Jewellery Designer
- London, United KingdomFull Time
JEWELLERY DESIGNER / PRODUCER:
• Research of new trends, products, materials, gem stones.
• Jewellery portfolio: Develop a photoshop portfolio of the collections, with new products, on-going jewellery projects, and future catalogs.
• Responsible for scheduling the timetable of the production, arranging orders and follow up to reach the deadlines. Chasing product deliveries and quality control.
• Responsible for range buying stock across all departments of the Jewellery brand. Annual budget £ 48.000
• Knowledge of competitor activity, commercial markets and trends.
• Products: Controlling stock, making orders and arranging new products.
• Initiating changes to improve the business e.g. revising cost, suppliers, goldsmiths, retails selling come back, new wholesale clients. Attend weekly supplier meetings and implement a buy strategy for each season. Attend trade fairs and maintain supplier relations to ensure strong brand partnerships.
• Wholesale clients: Creating a portfolio with new designs for our wholesale clients. Send samples. Putting together the orders, deadlines, stock, delivery. (Sundance Catalog, TJMaxx)
MARKETING:
• • •
Brands I •
• • •
Liaise with PR & Marketing agency, Web developer and Retail operations. Select jewellery and marketing strategy for press, photoshoots and events. Annual budget £ 20.000
Visual merchandising management of the store & window display. Organising special promotions, displays and events. Annual budget £ 3.000
Maintenance of the retail store, invoicing, payments, staff, e-commerce stock, wholesales clients. Negotiating payment terms, responsible for achieving margins and sell thru targets. Managing and motivating a team to increase sales and ensure efficiency and reach sales targets. Annual budget £ 72.000
worked with included:
Debenhams: We make exclusive collections for their department stores. I develop the new collection in a photoshop portfolio for each season, to be presented to the Debenhams buying team.
Sundance Catalog: Design products to be presented in a photoshop catalog, to be sent monthly. TJMaxx: Organice a catalog to be showed to the buying team. Liaise with the orders.
M & M Management: PR company, select jewellery for photo and video shootings, celebrities and events.
Brand Marketing Specialist
- Buenos Aires, ArgentinaFull Time
VISUAL MERCHANDISING:
• Visual merchandising of the shop window, and styling of the mannequins.
• Management of the design of all the stores (local and abroad): window design together with the architects, store decoration, store location, rag ́s design and display.
• Managing stock levels for the window of each store and making key decision about stock control and distribution.
MARKETING AND PR:
• Management of the website and social media, developing content and pictures for every day post.
• Control and assessment of take out ́s for press and photoshoots.
• Responsible of store window and inside graphics. Also the pictures and graphics for the press adds.
• Packaging: design and ideas for the logo, the carrier bags, logo for tags and findings.
• Seasonal events: Developed different types of presentation for each collection: runaway shows, press events, cocktail par- ties.
STYLYNG:
• Developed concept for campaigns and looklooks, selection of photographer and film maker, location, model casting.
• Styling of the campaign outfit and look book.
• Production of photo-shootings: campaigns, cookbook, videos, with timetable for pre and post production.
• Styling store windows, outfits for the mannequins and arranging the window.
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Skills
- Accessories Design
- Fine Jewellery
- Bag Design
- Brand Marketing
- Campaign Production
- Product Development
- Socail Markting
- Fashion Styling
Education
Accessories and JewellryThe Cross+ng, Central Saint Martins
- London, United Kingdom
CENTRAL SAINT MARTINS: Course of ̈Jewellery Making ̈. (June 2015)
Design Pattern Cutting
- Buenos Aires, Argentina
Pattern making, level 1,2 & 3.
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