About me
I’m a 2nd year Marketing, Innovation and Technology student who has been in love with the creative industry from time. I would love to connect with people in the industry to pick their brains and get a mentor.
Work history
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StudentDublin City University
Dublin, IrelandFull Time
MARKETING PROJECTS & TRANSFERABLE SKILLS
Company Marketing Plan
• Project Management & Communication: Managed a high performing team with online collaboration tools and created marketing plan objectives. I was in charge of some of the marketing aspects of the business plan, including industry analysis, positioning, and promotions.
• Creative: Designed a campaign promotion for an international tire company that leveraged a combination of social, email, and offline marketing techniques and developed an innovative merchandising strategy to differentiate our brand from others.
• Organisational Skills: Systematised several resources for a competitive landscape and industry review and presented them using SWOT analysis and Porter’s Five Forces Model for competition.
Macro Environment Industry Analysis
• Researcher & Detail Oriented: Conducted extensive research into the sports betting industry using online and academic resources while citing and referencing through a reference manager. Carried out a final review and designed an accessible presentation for the report.
• Adaptability & Flexibility: Produced a final report using the PESTEL analysis model- a new concept that we students had to learn through lectures and multiple self-research sessions.
• Team Player: Worked with a group of 6 people to produce the report on the industry analysis as well as recommendations for a said betting company based on the analysis.
Company Business Analysis
• Microsoft Excel & PowerPoint: Surveyed, analysed, and presented company statistics and information in excel with data visualisation software such as Tableau. Optimised data points frequently using latest software and different operating systems.
• Visualisation: Accurately used data visualisation techniques to effectively share information from dataset.
• Strategic Thinking: Critiqued and developed alternatives to solutions developed in a group brainstorm. (Devil Advocate Model for critical thinking)
Sales AssociateDr. Martens PLC
Dublin, IrelandPart Time
Zara, Clarks, Dr. Martens Airway
May 2021- Present
Sales Associate / Cashier
• Maintained and built relationships with 100+ customers daily, providing exceptional customer service and efficient product deliveries which translated to a high customer satisfaction rating.
• Worked on a team with other sales associates to boost sales goals, conversion, and units per transaction through constant communication and celebrating accomplishments.
• Proactively assisted over 50 customers per shift by answering questions, providing merchandise expertise, processing orders and handling payments.
• Meticulously handled POS system transactions including cash, credit, exchanges, returns and refunds to ensure seamless and accurate cash flow.
• Gained marketing and sales experience by advertising promotions, explaining policies, closing sales, and adapting to client needs.
Skills
- Social Media Management
- Social Media Advertising
- Microsoft Suite
- Project Management
- Projection Mapping
- Design Process
- Critical Thinking
- Commuications
- Creative Art Direction
- Creative Advertising
Education
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BSc in Marketing and CommunicationDublin City University
Dublin, Ireland
Awards
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Academic ScholarshipDublin City University