Michael-Ray Erasmus

Michael-Ray Erasmus

Art DirectorLondon, United Kingdom
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Abi Stephenson
Emilia Buggins
Giada Ghiringhelli
Michael-Ray Erasmus

Michael-Ray Erasmus

Art DirectorLondon, United Kingdom
About me
Passionate creative and strategic thinker with 7+ years of creative industry experience, working with international agencies on global brands as well as the strategic development of new businesses. An empathetic leader with an undeniable work ethic and dedication to strategy, problem-solving and design. Loyal and committed to encouraging teamwork, inclusion and positivity.
  • KIA K2 TVC
    KIA K2 TVCSee how the K2 takes your business to places you never imagined.
  • Burger King - Whopper Envy
    Burger King - Whopper EnvyIt doesn’t matter what you’re eating. Sit down next to someone with a WHOPPER®, and you’ll experience food envy. You’re sad, you’re perplexed. Why are you not eating a WHOPPER®? The only way to avoid it? Get a better, fresher WHOPPER®.
Work history
    Creative DirectorCoreFit
     - Camps Bay, Cape Town, 8005, South AfricaFreelance
    Strategically repositioned CoreFit Pilates studio into an online space: creating their website to cater for both existing and new online clients, overseeing the creative direction of the brand, producing multiple brand lifestyle image galleries, setting up an online store to sell equipment to use at home, and training a social content team in the following: Video Editing (Premier Pro), Photography, Photoshop, InDesign, creating and supplying high-quality brand content, developing and maintaining content calendars and digital strategy.
    Sn Art DirectorSaatchi & Saatchi
     - Cape Town, South AfricaFreelance
    Conceptualised and executed the strategic brand repositioning of Voltaren, working with Saatchi & Saatchi offices around the world. • Created the visual direction and assets for the Engen stand at the DStv Delicious Food Festival. • Created the branding and visual assets for the new Engen corporate head office. • Three Ships Whisky: Led the art direction and design for the new brand repositioning. • Esprit: Led the art direction and design for the brand’s re-launch, re-establishing it in the market. • Klipdrift Brandy: Conceptualised and created the 2020 launch campaign for Klipdrift Cola with Zero Sugar. • Other brands worked on include: Hunter’s Extreme, Bernini, Richelieu, Old Mutual, Sunglasses Hut and Olaf Berg.
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  • Adobe After Effects
  • Adobe Photoshop
  • Adobe Indesign
  • Adobe Premiere Pro
  • Adobe Illustrator
  • Brand Communication
  • Strategy
  • Keynote
  • Microsoft Offic
  • Creative Direction
    Bachelor of Arts (BA) AAA School of Advertising
     - Capel, Dorking RH5, UK
    Studied Creative Brand Communications at one of the worlds most highly regarded advertising colleges. Graduated with Distinction in Art Direction