About me

Passionate creative and strategic thinker with 7+ years of creative industry experience, working with international agencies on global brands as well as the strategic development of new businesses. An empathetic leader with an undeniable work ethic and dedication to strategy, problem-solving and design. Loyal and committed to encouraging teamwork, inclusion and positivity.

PostsProjectsExperienceTeam

Projects

• KIA K2 TVCSee how the K2 takes your business to places you never imagined.
• Burger King - Whopper EnvyIt doesn’t matter what you’re eating. Sit down next to someone with a WHOPPER®, and you’ll experience food envy. You’re sad, you’re perplexed. Why are you not eating a WHOPPER®? The only way to avoid it? Get a better, fresher WHOPPER®.

Work history

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Creative DirectorCoreFit
Mar 2020 - Aug 2020Camps Bay, Cape Town, 8005, South AfricaFreelance
Strategically repositioned CoreFit Pilates studio into an online space: creating their website to cater for both existing and new online clients, overseeing the creative direction of the brand, producing multiple brand lifestyle image galleries, setting up an online store to sell equipment to use at home, and training a social content team in the following: Video Editing (Premier Pro), Photography, Photoshop, InDesign, creating and supplying high-quality brand content, developing and maintaining content calendars and digital strategy.
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Sn Art DirectorSaatchi & Saatchi
Sep 2019 - Mar 2020Cape Town, South AfricaFreelance
Conceptualised and executed the strategic brand repositioning of Voltaren, working with Saatchi & Saatchi offices around the world. • Created the visual direction and assets for the Engen stand at the DStv Delicious Food Festival. • Created the branding and visual assets for the new Engen corporate head office. • Three Ships Whisky: Led the art direction and design for the new brand repositioning. • Esprit: Led the art direction and design for the brand’s re-launch, re-establishing it in the market. • Klipdrift Brandy: Conceptualised and created the 2020 launch campaign for Klipdrift Cola with Zero Sugar. • Other brands worked on include: Hunter’s Extreme, Bernini, Richelieu, Old Mutual, Sunglasses Hut and Olaf Berg.

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Skills

• Adobe After Effects
• Adobe Photoshop
• Adobe Indesign
• Adobe Premiere Pro
• Adobe Illustrator
• Brand Communication
• Strategy
• Keynote
• Microsoft Offic
• Creative Direction

Education

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Bachelor of Arts (BA) AAA School of Advertising
Jan 2012 - Nov 2014Capel, Dorking RH5, UK
Studied Creative Brand Communications at one of the worlds most highly regarded advertising colleges. Graduated with Distinction in Art Direction