Projects
Projects credited in
- Benefit X Alice SkinnerBenefit Cosmetics has joined forces with Alice Skinner and a team of street artists to create two inspiring murals. The artworks will celebrate the collaborative efforts of women, who support each other’s ‘brow-raising’ incredible actions and accomplishments – just like the very women who founded Benefit in 1976, Jean and Jane Ford. Alice Skinner, best known for her creative, vivid and storytelling style of work and most recently the illustrator of SHE; A celebration of 100 renegade women; will
- Benefit Brow Contour Pro launch social coverageWorking with Benefit Cosmetics to celebrate the launch of the Brow Contour Pro with - Coverage of the painting of a giant mural in Shoreditch - Interviews with Alice Skinner, the artist who designed the mural - Brow tutorial videos with a Benefit in-house make-up artist - Live brow question and answer sessions with a Benefit in-house make-up artist
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Work history
1
1
Head of Digital + Communications1Rebel
London, United KingdomFull Time
Head of DigitalBenefit Cosmetics
- Chelmsford, United KingdomFull Time
Reporting into the Marketing Director to lead digital efforts for the UK’s number one premium makeup brand. Responsibilities include development of yearly digital & social strategy, creation of annual communication plans, oversee social channels and all content creation, oversee digital media strategy, management of brand's in-app loyalty scheme, oversee influencer marketing strategy, management of retailer digital marketing activity, working closely with CRM & e-commerce teams to implement email and SEO programmes, management of external digital, media, search and video production agencies, budget and team management, and internal lead for all digital training and up-skilling.
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Skills
- Social Media
- Strategy
- Brand Communication
- Media Strategy
- Content Strategy
- Leadership
- Budget Management
- Data Driven
- CRM
Education
B
B
BA (Hons) Music Industry Management & MarketingBuckinghamshire Chilterns University College
- High Wycombe, United Kingdom