Michelle Stoodley
Available

Michelle Stoodley

Head of Digital & CommunicationsLondon, United Kingdom
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Pip Jamieson
Micaela McLucas
Charles Olayinka
Michelle Stoodley
Available

Michelle Stoodley

Head of Digital & CommunicationsLondon, United Kingdom
About me
Hard-working, determined and highly organised senior marketing specialist, with experience across a broad range of marketing areas. Strategically minded but with a creative flair.
Projects
  • Launch of Rebel Stats
    Launch of Rebel StatsHoused within our mobile app, we launched an exciting new platform for our community, allowing them to track their workouts, favourite trainers and training patterns.
Projects credited in
  • Benefit Cosmetics ‘Hello Happy’ foundation campaign
    Benefit Cosmetics ‘Hello Happy’ foundation campaignStyling 24 models of all ages, sizes and ethnicities to star in the ‘Hello Happy’ foundation campaign featuring new shades.
  • Benefit Cosmetics - Hoola Bronzer UK Influencer trip
    Benefit Cosmetics - Hoola Bronzer UK Influencer tripAt Benefit Cosmetics UK we hold the position of number #1 bronzer in the UK - Hoola bronzer. To celebrate the launch of the Hoola shade extensions in April 2019 and to confirm our status as number 1 - we hosted an influencer trip to the Island of Holbox, Mexico. The main objective being to curate 'instagrammable' moments for influencers to create content around the product and ultimately sales of the bronzer. We took 10 of the top beauty influencers in the UK with a combined following of 17m
  • Benefit Brow Contour Pro launch social coverage
    Benefit Brow Contour Pro launch social coverageWorking with Benefit Cosmetics to celebrate the launch of the Brow Contour Pro with - Coverage of the painting of a giant mural in Shoreditch - Interviews with Alice Skinner, the artist who designed the mural - Brow tutorial videos with a Benefit in-house make-up artist - Live brow question and answer sessions with a Benefit in-house make-up artist
  • Benefit X Alice Skinner
    Benefit X Alice SkinnerBenefit Cosmetics has joined forces with Alice Skinner and a team of street artists to create two inspiring murals. The artworks will celebrate the collaborative efforts of women, who support each other’s ‘brow-raising’ incredible actions and accomplishments – just like the very women who founded Benefit in 1976, Jean and Jane Ford. Alice Skinner, best known for her creative, vivid and storytelling style of work and most recently the illustrator of SHE; A celebration of 100 renegade women; will
  • Benefit Cosmetics UK
    Benefit Cosmetics UKBenefit Cosmetics murals across Brighton and London. Design by Alice Skinner.
  • 1Rebel x Nike
    1Rebel x Nike1Rebel release their next capsule collection in partnership with Nike.
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Work history
    1
    1
    Head of Digital + Communications1Rebel
    London, United KingdomFull Time
    Benefit Cosmetics logo
    Benefit Cosmetics logo
    Head of DigitalBenefit Cosmetics
     - Chelmsford, United KingdomFull Time
    Reporting into the Marketing Director to lead digital efforts for the UK’s number one premium makeup brand. Responsibilities include development of yearly digital & social strategy, creation of annual communication plans, oversee social channels and all content creation, oversee digital media strategy, management of brand's in-app loyalty scheme, oversee influencer marketing strategy, management of retailer digital marketing activity, working closely with CRM & e-commerce teams to implement email and SEO programmes, management of external digital, media, search and video production agencies, budget and team management, and internal lead for all digital training and up-skilling.
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Skills
  • Social Media
  • Strategy
  • Brand Communication
  • Media Strategy
  • Content Strategy
  • Leadership
  • Budget Management
  • Data Driven
  • CRM
Education
    B
    B
    BA (Hons) Music Industry Management & MarketingBuckinghamshire Chilterns University College
     - High Wycombe, United Kingdom