About me

Hard-working, determined and highly organised senior marketing specialist, with experience across a broad range of marketing areas. Strategically minded but with a creative flair.

QuestionsProjectsExperienceTeam

Projects

• 4

  Launch of Rebel StatsHoused within our mobile app, we launched an exciting new platform for our community, allowing them to track their workouts, favourite trainers and training patterns.

Projects credited in

• 11

  Benefit Cosmetics UKBenefit Cosmetics murals across Brighton and London. Design by Alice Skinner.
• 1

  Benefit Cosmetics ‘Hello Happy’ foundation campaignStyling 24 models of all ages, sizes and ethnicities to star in the ‘Hello Happy’ foundation campaign featuring new shades.
• Benefit X Alice SkinnerBenefit Cosmetics has joined forces with Alice Skinner and a team of street artists to create two inspiring murals. The artworks will celebrate the collaborative efforts of women, who support each other’s ‘brow-raising’ incredible actions and accomplishments – just like the very women who founded Benefit in 1976, Jean and Jane Ford. Alice Skinner, best known for her creative, vivid and storytelling style of work and most recently the illustrator of SHE; A celebration of 100 renegade women; will
• 4

  Benefit Brow Contour Pro launch social coverageWorking with Benefit Cosmetics to celebrate the launch of the Brow Contour Pro with - Coverage of the painting of a giant mural in Shoreditch - Interviews with Alice Skinner, the artist who designed the mural - Brow tutorial videos with a Benefit in-house make-up artist - Live brow question and answer sessions with a Benefit in-house make-up artist
• 1Rebel x Nike1Rebel release their next capsule collection in partnership with Nike.
• 1

  Benefit Cosmetics Hoola Bronzer campaignStyling 4 influencers @dinatokio @lailaloves @nikkisecretx and @soph to show the two new shades that have been added to the Hoola bronzer collection.

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Work history

1
1
Head of Digital + Communications1Rebel
Aug 2019London, United KingdomFull Time
Head of DigitalBenefit Cosmetics
Apr 2014 - Jun 2019Chelmsford, United KingdomFull Time
Reporting into the Marketing Director to lead digital efforts for the UK’s number one premium makeup brand. Responsibilities include development of yearly digital & social strategy, creation of annual communication plans, oversee social channels and all content creation, oversee digital media strategy, management of brand's in-app loyalty scheme, oversee influencer marketing strategy, management of retailer digital marketing activity, working closely with CRM & e-commerce teams to implement email and SEO programmes, management of external digital, media, search and video production agencies, budget and team management, and internal lead for all digital training and up-skilling.

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Skills

• Social Media
• Strategy
• Brand Communication
• Media Strategy
• Content Strategy
• Leadership
• Budget Management
• Data Driven
• CRM

Education

B
B
BA (Hons) Music Industry Management & MarketingBuckinghamshire Chilterns University College
Sep 2004 - Jun 2007High Wycombe, United Kingdom