Michelle Stoodley
Available

Michelle Stoodley

Head of Digital & CommunicationsLondon, United Kingdom
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Patrick Cartwright
Michelle Stoodley
Available

Michelle Stoodley

Head of Digital & CommunicationsLondon, United Kingdom
About me
Hard-working, determined and highly organised senior marketing specialist, with experience across a broad range of marketing areas. Strategically minded but with a creative flair.
Projects credited in
  • Benefit Cosmetics ‘Hello Happy’ foundation campaign
    Benefit Cosmetics ‘Hello Happy’ foundation campaignStyling 24 models of all ages, sizes and ethnicities to star in the ‘Hello Happy’ foundation campaign featuring new shades.
  • Benefit Cosmetics - Hoola Bronzer UK Influencer trip
    Benefit Cosmetics - Hoola Bronzer UK Influencer tripAt Benefit Cosmetics UK we hold the position of number #1 bronzer in the UK - Hoola bronzer. To celebrate the launch of the Hoola shade extensions in April 2019 and to confirm our status as number 1 - we hosted an influencer trip to the Island of Holbox, Mexico. The main objective being to curate 'instagrammable' moments for influencers to create content around the product and ultimately sales of the bronzer. We took 10 of the top beauty influencers in the UK with a combined following of 17m
  • Benefit Cosmetics Hoola Bronzer campaign
    Benefit Cosmetics Hoola Bronzer campaignStyling 4 influencers @dinatokio @lailaloves @nikkisecretx and @soph to show the two new shades that have been added to the Hoola bronzer collection.
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Work history
    1
    1
    Head of Digital + Communications1Rebel
    London, United KingdomFull Time
    Benefit Cosmetics logo
    Benefit Cosmetics logo
    Head of DigitalBenefit Cosmetics
     - Chelmsford, United KingdomFull Time
    Reporting into the Marketing Director to lead digital efforts for the UK’s number one premium makeup brand. Responsibilities include development of yearly digital & social strategy, creation of annual communication plans, oversee social channels and all content creation, oversee digital media strategy, management of brand's in-app loyalty scheme, oversee influencer marketing strategy, management of retailer digital marketing activity, working closely with CRM & e-commerce teams to implement email and SEO programmes, management of external digital, media, search and video production agencies, budget and team management, and internal lead for all digital training and up-skilling.
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Skills
  • Social Media
  • Strategy
  • Brand Communication
  • Media Strategy
  • Content Strategy
  • Leadership
  • Budget Management
  • Data Driven
  • CRM
Education
    B
    B
    BA (Hons) Music Industry Management & MarketingBuckinghamshire Chilterns University College
     - High Wycombe, United Kingdom