Mike Richters
Available

Mike Richters

Creative DirectorLondon, United Kingdom
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Mike Richters
Available

Mike Richters

Creative DirectorLondon, United Kingdom
About me
'Amazing is what spreads'. Experienced creative director with a strategic mind and an entrepreneurial spirit. Excellent client and project management skills. Team-leader. Action-oriented and data driven with strong ability to communicate effectively with international executive, creative, technology and business audiences. Dedicated to surpassing customer expectations. Current clients : Borealis Hotel Group, Intercontinental Hotel Group, Johnson & Johnson, Krups, Made.com, Peugeot, Union for Cured Meats (Vleeschwaar), Tefal, Timberland, Zalando. Past clients : Apollo Hotels, Buddha to Buddha, Cybex International, Dino Patti Djalal, Garuda Indonesia, Generator Hostels, Nike, Ray-ban, Repeat Cashmere, The Indonesia Channel, The Harbour Club, Van Gils.
Projects
  • Award winning campaign for Johnson & Johnson
    Award winning campaign for Johnson & JohnsonCampaign launch movie about 'Doe Eens Goed Gek', a Patient Empowerement Project by Jansen-Cilag BV and FUSE Communication aimed to dispel the ignorance surrounding major psychoses and also provide a counterpart to the often-negative prejudices. A better image formation contributes to diminish to a positive image on young people with an increased degree of psychosis sensitivity, and thus can the existing (self-) stigma.
  • 'I fly with Garuda Indonesia' branding campaign
    'I fly with Garuda Indonesia' branding campaignBranding campaign for Garuda Indonesia Netherlands which involves four Dutch Garuda Indonesia Frequent Flyers. Each brand ambassador shares his or her personal story explaining their special connection with Indonesia and why they fly with Garuda Indonesia. Campaign was promoted via an national outdoor campaign, online- & print ads & online video.
  • Repeat Cashmere Campaign shoots with Doutzen Kroes
    Repeat Cashmere Campaign shoots with Doutzen Kroes
Work history
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    Creative DirectorFUSE Communication
     - Amsterdam, NetherlandsFull Time
    FUSE Communication is an independent branding & communication agency specialized in branding, brand activation, content creation, public relations & social media. We connect all these elements using a strong strategic and conceptual foundation.
Skills
  • Advertising Concepts
  • Advertising Campaign
  • Branded Content
  • Social Media Management
  • Social Media Marketing
  • Account Leadership
  • Creative Direction
  • Concepts
  • Content Marketing
  • Account Direction
Education
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    Bachelor in International ManagementHogere Economische School