Work history
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Founder | Strategies & Customer Insight Consultant | Trend Analyst | Behavioural ScientistStrategy Insights
Madrid, SpainFull Time
As a consumer trend expert ► behavioral scientist ► customer strategy ► and insights consultant, I founded Strategy Insights as a one-stop resource for everything consumer behavior related.
I conduct the following activities to support clients in improving their decision-making and how they engage with their customers:
• Identify the right target for a given brand/campaign
• Analyze a specific target or generation
• Explore a buyer persona’s customer journey
• Understand the dynamics of a market
• Address opportunities to grow business through innovation
• Research trends
• Prepare an ad hoc, in-company training sessions about consumer behavior
…and more
TRENDWATCHING INSIGHT NETWORK MEMBERtrendwatching.com
Madrid, SpainFreelance
After years of being an active reader at TrendWatching, I'm part of the TW:IN global spotters community. Participate actively in an active scouting network around the world across sector such as: Food and bevarege, beatuy, travel, home, etc.
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Skills
- Strategic Planning
- Analysing Trends
- Research Insight
- Collaborative Working
- Team Collaboration
- Curiosity
- Culture Change
Education
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CertificateUniversity of Toronto - Distance learning
- Toronto, Canada
Behavioural Economics in Action. A complete review of principles, methods and applications of this discipline. Instructor: Prof. Dilip Soman.
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7.0Hero series
- London, United Kingdom
Behavioural Science for Marketing with Rory Sutherland
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