Mila Gálvez
Available

Mila Gálvez

Customer Strategy & Insights Consultant | Trend Expert | Lecturer | Behavioral Scientist ► Transforming the most telling consumer data into marketing strategies that win clients and strengthen the bottom lineMadrid, Spain
+ Info

113

Connections
Ayub Bush
Mark Hutchinson
Pip Jamieson
Mila Gálvez
Available

Mila Gálvez

Customer Strategy & Insights Consultant | Trend Expert | Lecturer | Behavioral Scientist ► Transforming the most telling consumer data into marketing strategies that win clients and strengthen the bottom lineMadrid, Spain
Projects
  • A Customer Journey (among hundreds)
    A Customer Journey (among hundreds)An example of customer journey of someone that realizes need to go to the gym
  • Mila's Glasses
    Mila's GlassesHere are some reflections based on the readings
Work history
    S
    S
    Founder | Strategies & Customer Insight Consultant | Trend Analyst | Behavioural ScientistStrategy Insights
    Madrid, SpainFull Time
    As a consumer trend expert ► behavioral scientist ► customer strategy ► and insights consultant, I founded Strategy Insights as a one-stop resource for everything consumer behavior related. I conduct the following activities to support clients in improving their decision-making and how they engage with their customers: • Identify the right target for a given brand/campaign • Analyze a specific target or generation • Explore a buyer persona’s customer journey • Understand the dynamics of a market • Address opportunities to grow business through innovation • Research trends • Prepare an ad hoc, in-company training sessions about consumer behavior …and more
    trendwatching.com logo
    trendwatching.com logo
    TRENDWATCHING INSIGHT NETWORK MEMBERtrendwatching.com
    Madrid, SpainFreelance
    After years of being an active reader at TrendWatching, I'm part of the TW:IN global spotters community. Participate actively in an active scouting network around the world across sector such as: Food and bevarege, beatuy, travel, home, etc.
+ Show more
Skills
  • Strategic Planning
  • Analysing Trends
  • Research Insight
  • Collaborative Working
  • Team Collaboration
  • Curiosity
  • Culture Change
Education
    U
    U
    CertificateUniversity of Toronto - Distance learning
     - Toronto, Canada
    Behavioural Economics in Action. A complete review of principles, methods and applications of this discipline. Instructor: Prof. Dilip Soman.
    H
    H
    7.0Hero series
     - London, United Kingdom
    Behavioural Science for Marketing with Rory Sutherland
+ Show more