I am a creative director, photographer and stylist specialising in streetwear and outdoor-wear branded content and campaign creation exploring themes of sustainability and identity. Throughout my work I identify opportunities to push brands further informed by market trends and a strong understanding of their goals and values.
- Arc'teryx Rstories imagined campaignThroughout thorough research into the brand I identified an opportunity within their existing range to be sustainable by introducing their Rebird facilities to the Piccadilly London store and adapting it, offering a full suite of rent, repair and reduce thus enabling their garments to stay in full circulation.
- Stussy X Hunter Boots imagined collaborationBased on the rise of outdoor wear catalysed from the pandemic I imagined a collaboration between streetwear brand Stüssy and footwear brand Hunter Boots presenting the UK & EU audience with an exclusive collection of fashionable waterproof footwear made to face any terrain.
+ Show more
+ Show more
- Project Management
- Film Photography
- Creative Direction
- Social Media Advertising