Freelance digital UI/UX designer with print experience. 8 years working for various clients in creative, retail and FMCG, either direct with clients or via agencies - The Workroom, Spinach Design, Red Leader (now Cog design). Also work in partnership with digital development agencies and other designers and illustrators.
Projects
- Wallace LLP BrandingM.I. Design won a competitive pitch for Wallace’s re-brand - including new website, all print/digital marketing and signage. We worked with a photographer, stylist, copywriter, brand strategist and web development team to complete the project. The Problem The law firm had a very dated brand and website which hadn’t been thought about for over 10 years. The imagery on the site was pulled from a variety of sources so had no consistency of style, the copy was wordy and ‘lawyer-y’ so not engaging
- UI for Elephant ArtI was employed as a UI designer to work on-site with Elephant’s digital team, comprising Product Owner, UX designer, Systems Architect, Developer and me. The UX designer, Georgia Sugarman, had already started some comprehensive research which laid the foundations of the project. These constantly evolved and fed into our thinking around the structure and design of this website. Results of the re-design Following a 90 day sample pre and post launch. Users - 53K (up 67.1%) Revenue - £8.7K (up 41
+ Show more
Work history
M
M
Senior DesignerMi Design
London, United KingdomFreelance
I've worked predominantly directly for clients since starting Mi Design.
www.mi-design.info
Areas of expertise are branding, digital and print design, art direction and packaging. Clients particularly focused in kidswear (Wild & Gorgeous and Angel's Face) as well as small businesses at their inception (Food Clubs and Troffle).
Recent larger web project for Elephant Arts, working in a digital team. https://elephant.art
S
S
Senior DesignerSpinach Design
- London, United KingdomFull Time
Spinach specialises in the food and drinks industry with clients such as Diageo, Martin Miller’s Gin and Corney & Barrow Group. Other clients include charities, travel companies, PR agencies, fashion & event companies.
I was involved in almost all projects entering the studio, either just at concept level or as designer assigned to run project. Alongside the director, I participated in all new business meetings and once instructed, liaised with clients throughout the design process, ensuring they ran to schedule and budget.
(Work included branding, DM/marketing collateral, brochures, product packaging, websites, pitches, print buying, photography art direction. Ooh... and bit of copywriting too.)
+ Show more
Skills
- Responsive Web Design
- Adobe Indesign/illustrator/photoshop
- Branding
- Client Pitches
- Print Design
- UX Design
- UI
Education
UX Design ImmersiveGeneral Assembly
London, United Kingdom
Immersive course exploring UX methods - culminating in presentation of product idea showcasing user research, affinity mapping, user journeys etc. and supported with low and high fidelity wireframes.
N
N
BA Hons Fine Art (2:1)Newcastle University
- Newcastle upon Tyne, United Kingdom