As a freelance graphic designer and art director, I work in both digital and print. I have an extensive background in digital, responsive design for mobile and tablet, app design, email design, social, presentations and branding. On the print side my experience ranges from lookbooks, catalogues, in-store graphics, exhibition stands, window vinyls and marketing material. As an art director I enjoy exploring creative concepts from the initial brief to refining a striking visual identity across all communication touch points. I have a strong background working within the fashion industry and e-commerce but also enjoy designing within other areas of advertising and branding.
Projects
- Selfridges We Chat Mini ProgramI led the design for this We Chat mini program in which users took a travel quiz about culture, food, fashion and beauty. From these results they were given information about events, activities, bars and restaurants in the three UK cities where the Selfridges stores are based. They were also given fashion and beauty product picks based on their answers. Users could then save specific results to build their own travel itinerary. The quiz saw a big uplift in awareness of the Selfridges brand amo
- House of Hackney Website RedesignI redesigned the House of Hackney website giving the brand a new, luxe uplift. Beautiful high resolution imagery, improved content features and functional landing and product pages have allowed for a slick user journey. The site is fully mobile optimised enabling the customer to easily shop on any device of their choice.
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Work history
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Freelance Graphic DesignerFreelance
London, United KingdomFreelance
As a freelance graphic designer, I work in both digital and print. I have an extensive background in digital, responsive design for mobile and tablet, email design, branding and art direction. On the print side my experience ranges from lookbooks, catalogues, in-store graphics, window vinyls and marketing material. I have a strong background working within the fashion industry and e-commerce but also enjoy designing within other areas of advertising and branding.
Freelance Graphic Designer and Art DirectorSelfridges
- London, United KingdomFreelance
I worked with the digital team to create assets for the homepage, feature pages and a custom made app on WeChat for the Chinese market. I also art directed photo shoots that featured on the site and social media.
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Skills
- Fashion
- Print Design
- Art Direction
- Design
- Web Design
- Illustrator
- Indesign
- Photoshop
- Digital Design
- E-commerce
- Street Style Photography
- Mobile Tablet Design
- Gif Animation
- Email Design Build
Education
Graphic Communications DesignUniversity of Leeds
- Leeds, United Kingdom