As a freelance graphic designer and art director, I work in both digital and print. I have an extensive background in digital, responsive design for mobile and tablet, app design, email design, social, presentations and branding. On the print side my experience ranges from lookbooks, catalogues, in-store graphics, exhibition stands, window vinyls and marketing material. As an art director I enjoy exploring creative concepts from the initial brief to refining a striking visual identity across all communication touch points. I have a strong background working within the fashion industry and e-commerce but also enjoy designing within other areas of advertising and branding.Locked Pro Plan feature
As a freelance graphic designer, I work in both digital and print. I have an extensive background in digital, responsive design for mobile and tablet, email design, branding and art direction. On the print side my experience ranges from lookbooks, catalogues, in-store graphics, window vinyls and marketing material. I have a strong background working within the fashion industry and e-commerce but also enjoy designing within other areas of advertising and branding.
I worked with the digital team to create assets for the homepage, feature pages and a custom made app on WeChat for the Chinese market. I also art directed photo shoots that featured on the site and social media.
Working for brands such as Facebook, Google, YouTube Music, Amazon Fashion, Jack Daniel’s and Spotify, I’ve designed across digital and print for marketing, social media campaigns and large scale events. 2019
As a designer on the email team I created responsive newsletters and e-vites.
Working with the digital team I designed homepages, newsletters, landing pages and editorial features.
I was responsible for all design and art direction across the brand. This included online and print media, store graphics, press / marketing material and presentations. A key project was the redesign of the website which saw a successful uplift in sales and gave the brand a vibrant, polished aesthetic. Art directing photo shoots was also a crucial part of my role to ensure that brand photography looked beautiful and luxe.
I art directed video and social content for the beauty brand Dove. Through concepting ideas, research and exploring media such as photography and illustration, I created visual assets for Dove’s social media channels.
Working with the CRM team I concepted and designed a collection of Welcome and Bridal range emails.
I designed emails, invitations, homepage assets and elements of the Cara Delevingne Collection micro site.
I worked on many design projects for the womenswear and menswear creative teams. From concept through to completion I rebranded ASOS Premier and redesigned the global Life Cycle emails. I designed elements of the site including assets for the homepage, landing pages, sale graphics, newsletters, interactive banners and PR material. I also art directed still life photography shoots and shot and art directed street style features.
Since the jewellery brand launched in 2011 I was responsible for creating the visual identity for Estella Bartlett. I designed the logo, website, brochures, advertisements, packaging, emails and promotional material.
As a freelance street style photographer my photographs have been published in print, online and TV. I have travelled the world in search for stylish people to capture their unique looks in an everyday environment.
As a designer at Cocosa I created editorial features, sales imagery, affiliate banners and promotional material across online and print media. I also took photographs for street style features and at interviews with designers.
I designed daily features of the site including homepage splashes, newsletters, shoot layouts, beauty features, galleries, promotions and competition widgets.
My role at Hachette Filipacchi involved designing pitch work, presentations and brochures. I also managed advertorials, organised photo shoots, model castings and was responsible for picture research.