Selfridges We Chat Mini Program

I led the design for this We Chat mini program in which users took a travel quiz about culture, food, fashion and beauty. From these results they were given information about events, activities, bars and restaurants in the three UK cities where the Selfridges stores are based. They were also given fashion and beauty product picks based on their answers. Users could then save specific results to build their own travel itinerary. The quiz saw a big uplift in awareness of the Selfridges brand amongst the Chinese market and was highly engaging with many users taking the quiz and sharing it with their friends.