Projects credited in
- Harrods.comAs a digital designer, my job was to keep the site creatively current with trade, editorial and marketing changes. This included: - Home & landing pages: Being the creative lead for weekly changes and design each department’s landing page and the main homepage - Brand pages: Update with seasonal and category changes including campaign or runway visuals - Boutiques: Plan, design and build shopping boutiques including Christmas Hampers, Partywear, Holiday Shops and the Gift Guide. - Style Insider: Previously led design for articles and promotions, including producing and photographing shoots - Various Content Pages: Designing and building pages for events and content (eg. HarrodsLive for The Vogue Festival) - Promotions: Updated onsite promotion including Mega Menus, Product Landing Pages etc as and when and weekly - UI/UX: Ensuring within my control that the customer's journey was easy and understandable - SEO: Making sure all content created was SEO friendly Software used: - Umbraco CMS - Adobe Scene7
- Building London page from scratchA part of my job role with Rawkus was building up the social media pages for each city. Due to launching in London during my time there we had to build the London page from nothing and get it active enough to pull in a crowd on the launch night. As the company itself is northern based and known launching in both the south and the countries capital successfully was a big undertaking. We incorporated a lot of SEO in our posts, hashtags which linked to our sponsors as well as the use of comment/shares for rewards The result was a successful launch night. A growing page but also a lot less reliance on paying for reach as I was much more focused on organic reach To give a more natural feel to it as well as a focused "buzz" without that sponsored tag all over it.