Online marketing professional with over 7 years of experience in the field. Have experience of working across the 'golden triangle' of companies in the media industry: Agency side, publisher side and client side.
Managing paid social campaigns for both UK and Global TV shows and audiences Developing digital sales decks that are used to sell shows to global partners/networks Selling paid social plans and budgets internally to senior stakeholders and educating them on the benefits of paid social Managing media agencies to ensure paid campaigns are run efficiently and without any issues Building a paid social portfolio for the company from the ground up, resulting in recognition and support from the main social platforms Sharing knowledge of paid social formats that work for casting across the global digital teams of the company Consulting on campaign best practices with international digital teams, ensuring consistency and high performance in regional campaigns Creating social strategies for existing shows through research and analysis Working across some of the most well-known shows on TV such as Britain's Got Talent, The X Factor & American Idol
Planning social media campaigns, taking into account how social media fits into a wider marketing mix Breaking down client briefs and providing recommendations on content, strategy and budgets Educating clients on what advertising tools are available and how they are useful to them through face-to-face meetings and presentations Managing an assistant to help spread the workload of a major account whilst helping them grow and develop their skills in the paid social space Leading the development of relationships between the agency and key media owners/partners that the team were working with to manage campaigns Executing advertising campaigns on Facebook, Instagram, Twitter, Pinterest, LinkedIn and Snapchat. Mentoring students from an inner-city school in London as part of a project with Facebook to help them prepare for a professional career in media Clients include Viacom (MTV, BET, Comedy Central, Nickelodeon, Channel 5 UK), Manchester City Football Club and BIC
Selling Twitter ads products to companies from the EMEA region Formulating social media strategies with senior marketing professionals Advising on strategies and how to include Twitter as part of the wider marketing mix Planning for the future by creating media plans and projections Building relationships with clients as a trusted account manager Helped a client achieve a Cost Per Lead which was 93% below their estimated target (https://passion.digital/clients/case-study/kpmg/) Optimised an app download campaign to reduce the Cost Per Install down to 11p Clients include: KPMG, Halfords, Pizza Hut, Global Radio, England & Wales Cricket Board (ECB), Government of Sweden and top agencies from the UK, Ireland, UAE, Kuwait, South Africa & Nigeria
2.1 (with honours)