About me

Online marketing professional with over 7 years of experience in the field. Have experience of working across the 'golden triangle' of companies in the media industry: Agency side, publisher side and client side.

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Projects credited in

• The ApprenticeThe Apprentice is back with a new batch of ambitious entrepreneurs seeking to demonstrate their commercial insight and business sense to stay out of the firing line. There’s a £250,000 investment at stake and the chance to go into a business partnership with Lord Sugar. Over the course of 12 tough tasks, the 18 candidates will be whittled down until just one victor remains. And plenty of sparks are set to fly in the boardroom along the way! Each week the budding entrepreneurs will be divided into two teams - led by designated Project Managers - that lock horns under the watchful eyes of Lord Sugar's advisor Baroness Karren Brady and new aide Claude Littner. After completing each task both teams return to the boardroom to discuss their inspirational or calamitous experiences and discover which side has triumphed. The winners will be rewarded with a luscious treat while the losing team’s Project Manager must select two colleagues to accompany them back into the boardroom. Lord Sugar will then hear their arguments and fire at least one of them from the competition. The eventual winner of The Apprentice Series 11 will be given the opportunity to be Lord Sugar's business partner and receive an investment to the value of £250,000 founded on the basis of their idea.
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  Britain's Got TalentAlesha Dixon, Amanda Holden, David Walliams and Simon Cowell man their buzzers for Britain's Got Talent.
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  The X FactorA smash hit format with 51 local versions around the world, The X Factor is open to vocal talent of any style, age 16+, solo acts or groups. A panel of four expert judges from the music industry presides over the initial auditions and whittles down the best of the best into four distinct categories, one assigned to each of the four judges. During the later live rounds the audience gets to vote for the act that should be eliminated each week. So it’s not just the performers who are competing; th

Work history

Paid Campaign ManagerFremantleMedia
Mar 2018London, United KingdomFull Time
Managing paid social campaigns for both UK and Global TV shows and audiences Developing digital sales decks that are used to sell shows to global partners/networks Selling paid social plans and budgets internally to senior stakeholders and educating them on the benefits of paid social Managing media agencies to ensure paid campaigns are run efficiently and without any issues Building a paid social portfolio for the company from the ground up, resulting in recognition and support from the main social platforms Sharing knowledge of paid social formats that work for casting across the global digital teams of the company Consulting on campaign best practices with international digital teams, ensuring consistency and high performance in regional campaigns Creating social strategies for existing shows through research and analysis Working across some of the most well-known shows on TV such as Britain's Got Talent, The X Factor & American Idol
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Senior Paid Social PlannerPHD MEDIA
Jun 2016 - Dec 2017London, United KingdomFull Time
Planning social media campaigns, taking into account how social media fits into a wider marketing mix Breaking down client briefs and providing recommendations on content, strategy and budgets Educating clients on what advertising tools are available and how they are useful to them through face-to-face meetings and presentations Managing an assistant to help spread the workload of a major account whilst helping them grow and develop their skills in the paid social space Leading the development of relationships between the agency and key media owners/partners that the team were working with to manage campaigns Executing advertising campaigns on Facebook, Instagram, Twitter, Pinterest, LinkedIn and Snapchat. Mentoring students from an inner-city school in London as part of a project with Facebook to help them prepare for a professional career in media Clients include Viacom (MTV, BET, Comedy Central, Nickelodeon, Channel 5 UK), Manchester City Football Club and BIC

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Skills

• Social Advertising
• Advertising
• Digital Strategy
• Brand Marketing
• Creative Advertising
• Business Development
• Branded Content
• Content Creatiion
• Advertising Campaigns
• Brand Partnerships

Education

B
B
International Business BScBrunel University London
Sep 2008London, United Kingdom
2.1 (with honours)