Projects
- The Pilot Light8/10 chefs struggle with their mental health throughout their career but only 54% felt comfortable speaking to a colleague about it. Mainstream media has made a joke of the profession and normalised bullying in the workplace making it so much harder for people to speak up. I chose to use the Pilot Light Campaign (an organisation set up to support hospitality professionals) as a platform to encourage chefs to access the support they need. To help solve this problem I created Mental Mise En Plac
- M&S rebrandThe high street is dying. With the M&S Oxford Street store due to be knocked down, many expected this to be the end of the declining department store. Therefore, we took on the challenge from McCann Leeds, to rebrand M&S with a loud and proud attitude to rebel against its expectations and return it to its place as a destination high street shopping experience. A huge inspiration for this rebrand came from present and past British Social Rebellions (eg. The Mods and Rockers, Punks, Climate Chang
Work history
B
B
Business Development ExecutiveBlueberry Marketing Communications
Leeds, United KingdomPart Time
Skills
- Presenting
- Creative Art Direction
- Creative Strategy
- Copywriting
- Project Management
Education
Creative AdvertisingLeeds Arts University
Leeds, United Kingdom