About me
CREATIVE STRATEGY | INSIGHTS-LED STORYTELLING | BRAND TRANSFORMATION
I’m a Senior Creative Strategist with experience in building distinctive brands and campaigns for some of the world’s most recognised companies, including Sky, Worldpay, Kerzner International and Soho House — shaping briefs, translating insights into compelling narratives and producing thoughtful creative that doesn’t just look great, but connects with people and drives results. My goal is to inspire brands and move their audiences.
Work history
Senior Creative StrategistWiser
London, United KingdomFull Time
- Developing global employer brands from data and insights through to launch and activation. Working as a ‘brand guardian’ for key accounts — crafting brand positioning, visual direction, campaign strategy and tone of voice.
- Leading the creative direction on photoshoots, film shoots and production of digital content: creating moodboards, shot-lists, scripts and briefing freelance crew to ensure our creative vision meets client objectives.
- Responsible for pitching for new partners: developing original creative in response to client briefs within tight timelines, delivering compelling presentations to senior stakeholders
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Creative Product CoordinatorShe's Lost Control
London, United KingdomFull Time
- Managed e-commerce operations across website merchandising, product listing and product copywriting, analysing and reporting back customer and customer trends.
- Supported the wider programme of London-based community events and brand collaborations alongside the Events and Partnerships Lead, including the brand launch event for Vyrao.
- Writing and sub-editing all digital and website copy and social content. Creating original design assets in Adobe Suite and Canva, including marketing graphics, promotional content and social content templates.
Skills
- Creative Strategy
- Brand Strategy
- Campaign Development
- Storytelling
- Employer Branding
- Brief Writing
- Art Direction
- Creative Concepting
- Creative Consulting
- Copywriting
Education
BA (Hons) History of ArtUniversity of Leeds
Leeds, United Kingdom
Achieved a 1st Class degree in History of Art, with a 1 year international placement at University of Copenhagen.