About me
Brand and Motion specialists working with both startups and international brands. Our work targets culturally aware audiences, helping clients boost their presence across modern screen based media.
Projects
- Open City Documentary Festival Branding & IdentityOpen City Documentary Festival is the one of the UK's biggest film festivals dedicated solely to the art of documentary film making. Following a successful pitch we were asked to re-design the festival identity and this year's printed materials. The identity is based on the concept of creating open space in the community, which is exactly what the festival promotes. The client wanted the identity to reflect the festival's young and modern atmosphere. Using simple graphic devices and subtle image
- Loughborough Design School Degree Show Identity 2016Loughborough Design School are a leading British institution in design, listed at the top of the tables for the most employable product design graduates in the UK. The strength of the course needed to reflect in the students final year show, presenting the work to the highest standard for visiting industry professionals. Following a successful three way pitch, we were asked to work with a student team to take their early ideas and develop them into a working concept. The resulting ideas focused on the journey taken during the process of design. This was then carried across all materials, placing a simple line device at the heart of the visuals. The concept was translated into animations for screens, building signage, vinyls, display boards and a 342 page book showcasing each students work. The outcome was a visually striking degree show identity that met the high standards expected of Loughborough University.
- Pash Living - Furniture Brand, Identity & WebsiteChallenge With ambitions of breaking out of the wholesale market and creating more appeal with mainstream consumers, Pash asked us to help rework their identity and create a brand that reflected their belief and love for timeless design. Both their brand image and website had become dated whilst their competitors were quickly gaining more exposure; it was time for a refresh to attract more interest in their business. Solution Based on their existing brand, we devised an identity that had an updated colour palette, tone of voice and typographic style which reflected their values. In addition to the new identity, we wanted Pash to change the way that they engaged their customers. We introduced a range of social media campaigns to create brand awareness while their website was redesigned to offer a better user experience across multiple devices. The outcome was a modern brand that spoke to a new audience, helping Pash generate more sales in more countries.
Skills
- Art and Creative Direction
- Creative Idea Generation
- 2D 3D Motion Graphics
- Brand Startegy
- Scheduling/strategic Thinking/planning
- Branding Identity
- Print Design
- Lead UX UI Designer
- Creative Web Design
- Illustration