About me

Nanda delivered unexpected creative solutions for the main healthcare global brands. She’s been in the industry for more than 20 years between Brazil, the US, and the UK, combining a broad range of creative experience in creative leadership, visual literacy, innovation, and brand engagement strategy. Passionate about telling the stories behind the conditions, she strongly believes that creativity makes a difference in healthcare, especially in times like these, when health is everybody’s business. She also believes that there is a better advertising world out there. Nanda is on a mission to create beautifully crafted ideas, telling a story that matters and portraying a more diverse and realistic worldview. Well-known for her Brazilian background, she boosts the team with ‘sunny’ energy levels, which proves to be effective when creating a highly engaged team. Nanda has been a Pharma jury member for the main creative festivals in the world: Cannes Lions, Young Lions, Clios Health, Global Awards, and PM Awards.

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Projects

• 1

  Input CharityThe objective of this campaign was to help people living with diabetes navigate the NHS system in order to access insulin pump therapy and other diabetes technology.
• 2

  Universal Declaration of (Human) ABC Patients' RightsWe will take the truth about living with Advanced Breast Cancer (ABC) to the United Nations. A real patient will deliver a life-changing speech. She will reveal, at World Advanced Breast Cancer day, that women living with this condition are denied basic human rights.
• 2

  The Microaggressions ProjectA platform and a book with real stories to educate people about what is microaggression and how the accumulative effect of microaggressions can be extremely detrimental to a person’s mental health and self-belief.

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Projects credited in

• 1

  Smart Start Health appSeries of commissioned illustrations for SmartStart Health. It is developing SmartStart CGM, a patient education app to make it easier to use life-changing continuous glucose monitoring technology. Illustrations bring a genuine human touch to the SmartStart app, providing an element of ease and comfort as well as a sense of fun for the user. It was important to bring a genuine human touch to the SmartStart app, people with diabetes have always had to deal with lots of messy written notations,

Work history

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EXECUTIVE CREATIVE DIRECTORVMLY&Rx
Aug 2018 - Dec 2022London, United KingdomFull Time
Responsible for creative of 9+ accounts / Approximately 25 people creative department / Worked across more than 50 different projects over this time / Launched a Global initiative to give voice to women with Advanced Breast Cancer around the world for ABC Alliance / Lead the creative for the first digital health project at Novo Nordisk / Formulated and implemented a unique ideation process that was very successful in guiding the clients through the creative process and by doing so, acquiring trust along the way / Lead Creative on the ongoing project for the Microagressions Book at WPP / Mentored the creative team that won Young Lions in 2020 / Maintained creative culture during pandemic by launching few projects and between them: META, an internal newsletter, where the creative team shared the latest news to all; and by hosting STAY CONNECTED talks with big names of the industry for WPP Health / Pharma jury member at main awards shows - Cannes Lions, Young Lions, Clio Health, Global Awards and PM Awards.
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EXECUTIVE CREATIVE DIRECTORVMLY&Rx
Aug 2018 - Dec 2022London, United KingdomFull Time
Responsible for creative of 9+ accounts / Approximately 25 people creative department / Worked across more than 50 different projects over this time / Launched a Global initiative to give voice to women with Advanced Breast Cancer around the world for ABC Alliance / Lead the creative for the first digital health project at Novo Nordisk / Formulated and implemented a unique ideation process that was very successful in guiding the clients through the creative process and by doing so, acquiring trust along the way / Lead Creative on the ongoing project for the Microagressions Book at WPP / Mentored the creative team that won Young Lions in 2020 / Maintained creative culture during pandemic by launching few projects and between them: META, an internal newsletter, where the creative team shared the latest news to all; and by hosting STAY CONNECTED talks with big names of the industry for WPP Health / Pharma jury member at main awards shows - Cannes Lions, Young Lions, Clio Health, Global Awards and PM Awards.

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Skills

• Creative Direction
• Team Leadership
• Ideation
• Creative Leadership
• Client Pitches
• Network Collaboration
• Mentoring
• Innovation
• Concept Development
• Collaboration