Nastassja Guay Bonnabel

Nastassja Guay Bonnabel

Creative Researcher, Trend & Culture ConsultantAmsterdam, Netherlands
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Nastassja Guay Bonnabel

Nastassja Guay Bonnabel

Creative Researcher, Trend & Culture ConsultantAmsterdam, Netherlands
About me
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Projects
  • Paris Nord - 2019
    Paris Nord - 2019For the launch of Paris Nord two new hoodies, we were imagining guys skating in kilts, long skirts and djellabas. So, we asked Arthur Couvat & Elliot Bonnabel if they were keen to shoot some pictures and a short film with some of their friends from Cinquieme Terrasse. @morganagrume, @ziptripp, and @falafev were up for it. @219autres was holding the reflector. And even though we aren’t selling any kilts, skirts or djellabas, we would like to encourage everyone who wants to wear them to do it.
  • Mistress of Mattresses
    Mistress of MattressesDuring my bike commutes, I was surprised by the gigantic amount of mattresses you could find on the pavement. So, armed with my big sharpie, I decided to take them as white canvas and to give them back the bodies they have hosted for so many nights. I started with naked women, of all shapes and with all kind of body hair. I now try more and more to draw men as well, even though i find them more challenging technically. Most of the penises you will find in the public space are made as a joke, the
Projects credited in
  • Calais Nord
    Calais NordParis Nord & the French humanitarian medical organization Médecins Sans Frontières started collaborating in November 2016, for a fundraising campaign for which MSF decided to partner with independent brands & creators. In September 2018, in order to continue to collect donations and support the independence of MSF, Paris Nord re-edit the orange and black Calais Nord sweatshirt dedicated to the refugee of Calais. These symbolic colours refer to the life-vests worn by refugees during their cro
Work history
    72andSunny logo
    72andSunny logo
    Cultural Researcher72andSunny
    Amsterdam, NetherlandsFull Time
    m
    m
    Creative / Communications Consultantmyself
     - EuropeFreelance
    I started being freelance in Paris, to help small business to communicate and to develop their relationship with the French press. Then I took a Thalys and went to 72andSunny Amsterdam to work on Les Heures Magiques, a Google social initiative for Parisians by Parisians. For one year, I was a hybrid strategist-creative for Axe, Carlsberg and Smirnoff, and at the end, I created a new kind of role at 72andsunny: Cultural Researcher.
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Skills
  • Audience Research
  • Creative Research
  • Art Direction
  • Concept
  • Cultural Insight
  • Audience Insights
  • Trend Forecasting
  • Visual Culture
  • Fashion Communication
  • Cultural Trends
Education
    E
    E
    BTS Communication VisuelleEcole Nationale Superieure des Arts et Industries Graphiques Estienne
     - Paris, France