Managing the PR department for Anglo-Swedish watch brand Larsson & Jennings. Working closely with the Marketing and Content teams to communicate the wider objectives and devleopments of the business.
Responsible for the successful management and PR outreach of 8 - 10 fashion,lifestyle, travel and talent accounts and building strong relationships with clients. Working strategically and creatively with international brands and talent on a range of high profile launches, promotions and events to create press coverage resulting in maximised exposure. Clients included: Royal Ascot Rimowa Monica Vinader Tara Jarmon Suzannah Plumo Citizens of Humanity
Main responsibilities included promoting product and in store activity across areas including Womenswear, Menswear, Childrenswear, Sports, Accessories Beauty, Fine Jewellery & Watches. Securing exclusive news stories and promoting activity taking place in store within target titles consistently reaching set targets and KPI's. Regularly engage and meet with key press to pitch stories and arrange product loans for various editorial opportunities strengthening connections with my contacts. Responsibilities: - Writing press releases. - Leading outreach on Harrods campaigns. - Supporting brand activity across all designated product areas. - Planning and working at high profile events. - Supervising photography shoots, filming and interviews to ensure that all guidelines are adhered to. - Creating and editing seasonal and christmas look books. - Working closely with paid for media partners. - Managing an assistant and their diary. - Liaising with key internal stake holders and drafting quotes for them. - Idea development for creative aspects of campaigns. - Reacting to last minute requests in a proactive and helpful manor and becoming the go to person for tricky jobs or enquiries.
Fashion design, marketing, promotion and branding