Looking for someone who’s in love with the written word and creating brilliant concepts, copy, content and strategies? You’ve come to the right place. A seasoned, versatile and award-winning senior copywriter – with more than twenty years' working with B2C, B2B, NHS and charity audiences – I’m available for projects and contracts. I'm also open to the right permanent position. It’s water off a duck’s back for any marketer to experience tectonic shifts in the way the world is turning. As a leader in all things copy, content, UX and SEO, our ‘new world’ brings just another day at the office. Where writing with the kind of gusto that makes people sit up pay attention is what I get out of bed for. You could say I was ahead of the curve, amalgamating my SEO research and content writing expertise with conceptual and creative storytelling flair more than ten years ago. As passionate as ever, I feel proud to be in a position to help others move into this ever-evolving and vital space so that every touchpoint speaks to their audiences through a megaphone. I’m well versed in working with integrated marketing agencies and directly with UK, European and global marketing teams at a product, campaign and brand level to deliver: - Conceptual/creative copywriting - Digital/content/SEO copywriting - Campaign messaging - Brand messaging/tone of voice - Brand strategy - Content/SEO strategies Brands I’ve worked with include: Mastercard, BP Pulse, Future First, Hotpoint, BP Fuel Cards, Vauxhall, Volkswagen, Nissan, Rockwool, Ibis, Mercure, MGallery, Yamaha Music, NHS (London), World Vision, Xscape, Microsoft, Epson, Advanced, Steria, ComAp, Leica, Hitachi Medical Systems, G4S, SQS, Leadbitter Homes and a number of record labels, such as Underwater, Tidy and Skint. My style as a leader is to empower exceptional work in agency, freelance and in-house writers and digital teams.
Projects credited in
- Vauxhall Motors: Award winning online environment/experienceFrom 2016 to 2019, we delivered the best online Fleet environment. The team and I scored nothing less than eight out of ten in each category and received full marks for half of them; put simply, the website we created was more geared to fleet users than any other manufacturer's highlighting our unmatched understanding for our audience and being the go to for fleet decision makers. Fundamental elements such as P11D and CO2 figures are glaringly obvious, the dealer locator has 15 different filters