About me
✨ I'm Natasha, a proactive Senior Copywriter with experience across a variety
of platforms, both digital and offline ✨
I have developed and implemented elevated copy for many brands – some start-ups and some world-famous – in industries ranging from fashion and beauty to interiors and hospitality. My previous clients include Ciaté London, Karl Lagerfeld Paris, Wright Brothers and Weetabix.
Services that I offer include brand development, direct response, content creation, social media, print, advertising and automation copy. If you'd like to talk about a project involving one or more of the services listed, please get in touch.
Projects credited in
- VASHI VOICES - Sharmadean // Production AssistantVery pleased to showcase my work for Vashi as a production assistant on this 2 day production. Covid 19 hasn't stopped creatives producing great work and below is just one example of a production of just that. See videos here: https://hollivandor.com/2021/04/07/vashi-voices/ Photographer: Laura Coulsden Digital Operative: Olivia Estebanez Producer: Kat Perry Production and Vashi Team (Isabella Timothy and Gabriela Peneda) "Lizzy Hadfield, Sharmadean Reid and Sarah Ann Macklin are challenging pr
Work history
Senior CopywriterVashi
London, United KingdomFull Time
- Leading the communications, commercial and brand copy for all Vashi channels
- Directing the tone of voice and managing and implementing the copy strategy
- Working collaboratively with stakeholders to identify and deliver content across a broad range of topics including design, craftsmanship and sustainability
- Developing copy in creative campaigns and seasonal content creation, with involvement from concept through to delivery
- Managing, mentoring and developing copywriters, ensuring that the highest level of work is produced
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Creative Copywritermeli melo
London, United KingdomFull Time
- Working as the only Copywriter at the company, I was responsible for developing and delivering an engaging and consistent tone across all customer touch points, whilst creating and curating all brand content
- Deployed content strategies accordingly to guidelines and brand objectives
- Wrote captivating content for twice weekly eDMs in line with CRM and digital marketing plans, aiming to encourage purchase, retain and/or acquire audiences
- Solely managed the company’s UK and US blogs, producing SEO friendly content about lifestyle, trends, seasonal ranges, influencer engagements and collaboration in line with the marketing calendar
- Wrote SEO friendly product descriptions, liaising with designers, Production Manager and Creative Director for product information, attributes and USPs
- Created the content for the brand book and biographies in collaboration with the Marketing Director and Creative Director
- Responsible for the look books, marketing print works and all affiliate content
- Worked closely alongside the PR and Social teams to write seasonal and ad-hoc press releases and postings
- Researched content for editorials, sourcing imagery and news in order to compile trend summaries
- Uploaded content on websites via SMS
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Skills
- Fashion
- Events
- Writing
- Editing
- Lifestyle
- Online
- Creative
- News
- Web Content
- Coordination
- Indesign
- Photoshop
- Content and Media Writing
- Content Copywriting
- Content Creation
- Marketing Branding
- Social Media
Education
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Media and JournalismNorthumbria University
- Newcastle upon Tyne, United Kingdom
First Class Honours