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• Completing sales sheets and analysing reports • Uploading appropriate content on social media and writing online product descriptions • Accountable for designing and producing the marketing portfolio • Raising the boutique’s profile by writing a weekly column in Beverley’s local magazine • Research, style and direct photo shoots to promote stock • Suggesting products to sell and devising strategic proposals for investments to drive growth and maximise profitability • Responsible for being the face of the company and making sure customers enjoy their shopping experience • In charge of promoting stock to clients, ensuring that the boutique is their first choice high street destination • Maintaining superb standards of display and visual merchandising • Using market and customer information to assist in the development of brand plans • Providing valuable knowledge and up to date advice on products • Dealing with all customer complaints in a professional and courteous manner • Using the stock management system to log, check, locate and move stock both in and out of the boutique
• Wrote showbiz news articles for nowmagazine.co.uk, created style galleries and compiled celebrity biographies • Uploaded the magazine stories in a suitable online format using CMS2 • Trained in using Adobe Photoshop and InDesign, wrote with SEO best practice and used Google Trends to make informed decisions about article choices • Worked with press releases, interviewed celebrities and researched new articles • Sub-edited work from other members of the team • Monitored newspapers, magazines, online and social media for stories • Represented the company at events outside of work
First Class Honours