I’m a creative, results-driven senior brand and marketing leader with 9+ years experience and a proven track record of helping international B2B and B2C brands win the hearts and minds of their audience. In the words of Julie Andrews, these are a few of my favourite things: - Brand guardianship and internal engagement - Strategy and planning (Brand positioning, comms and content strategy, marketing, retail) - Creative briefing - Marketing campaign management (channels inc: TV, outdoor, radio, events, print, DM, CRM, PR, product partnerships, digital and influencer marketing) - Relationship management (including creative agencies, media buyers, events planners, research vendors and brand influencers) - Project management - Copywriting - Market research - New product development and product marketing - Budget management - Reporting
I look after the brand strategy and communications planning at MOO, ensuring all activity stays true to our brand story, our values and strategic business goals. You'll find me in my element briefing and implementing award-winning through-the-line campaigns (including TV, OOH, radio, press, events, digital, email and DM) and exploring new and exciting opportunities to drive awareness and reach.
I was responsible for the guardianship of Sovereign and Citalia, two specialist holiday brands, ensuring all internal and external communications were on-brand and that company values and guidelines were embedded within the business. I led the planning and implementation of multi-channel brand acquisition campaigns, overseeing media buy, planning and delivering TV ads, out-of-home activity, print partnerships and national press ads, reporting on success and optimising future campaigns to drive awareness and sales.