About me

I’m a creative, results-driven senior brand and marketing leader with 9+ years experience and a proven track record of helping international B2B and B2C brands win the hearts and minds of their audience. In the words of Julie Andrews, these are a few of my favourite things: - Brand guardianship and internal engagement - Strategy and planning (Brand positioning, comms and content strategy, marketing, retail) - Creative briefing - Marketing campaign management (channels inc: TV, outdoor, radio, events, print, DM, CRM, PR, product partnerships, digital and influencer marketing) - Relationship management (including creative agencies, media buyers, events planners, research vendors and brand influencers) - Project management - Copywriting - Market research - New product development and product marketing - Budget management - Reporting

QuestionsProjectsExperienceTeam

Projects credited in

• 8

  MOO Let's Get PhysicalBrand awareness campaign in the US, celebrating the joy creatives feel when they see their designs coming to life on beautiful paper. When they hold it in their hands, feel its texture and that oh-so-addictive smell of freshly printed paper. I led the communications planning, working with Performance Marketing, Brand Marketing, Merchandising and Creative teams to roll out the campaign across the channel ecosystem (OOH, paid digital channels, social , CRM, events, etc). As part of this piece of
• 11

  The MOO Notebook: Meet The New ColoursHyper-stylised photography bringing to life the colours from our new collection of Hardcover Notebooks.
• 1

  Rebranding TUI’s signature holiday brand — Sovereign

Work history

Brand Managertails.com
Feb 2021London, United KingdomFull Time
Senior Brand ManagerMOO
Apr 2015 - Feb 2021London, United KingdomFull Time
I looked after the brand strategy and communications planning at MOO, ensuring all activity stays true to our brand story, our values and strategic business goals. You'll find me in my element briefing and implementing award-winning through-the-line campaigns (including TV, OOH, radio, press, events, digital, email and DM) and exploring new and exciting opportunities to drive awareness and reach.

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Skills

• Brand Storytelling
• Brand Strategy
• Brand Guardian
• Brand Growth
• Marketing Planning
• Marketing Campaigns
• Marketing Communications
• Customer Acquisition
• Brand Planning
• Budget Management

Education

U
U
BA EnglishUniversity of Nottingham
Sep 2007 - Jul 2010Nottingham, United Kingdom
2:1 achieved