MOO Let's Get Physical

Brand awareness campaign in the US, celebrating the joy creatives feel when they see their designs coming to life on beautiful paper. When they hold it in their hands, feel its texture and that oh-so-addictive smell of freshly printed paper. I led the communications planning, working with Performance Marketing, Brand Marketing, Merchandising and Creative teams to roll out the campaign across the channel ecosystem (OOH, paid digital channels, social , CRM, events, etc). As part of this piece of work, I implemented a new messaging framework at MOO, that mapped out the messaging pillars against the comms objectives at different stages in the customer journey.