A creative mind with a decade's worth of experience in digital design and creative consulting for premium and luxury fashion brands.
Achieves commercial objectives with an innovative approach to UX through digital storytelling, delivering multi-channel assets, branding projects and editorial-style stories.
Winner Drapers Digital 2018 - Best Use of Innovation
Projects
- Spring / Summer 2018 ShootSS18 explores the juxtaposing properties found in stones from their rough, immutable surfaces to the stunning fluid markings found layered beneath. In this photoshoot, we play with rough and smooth, fixed and fluid, colour and non-colour to convey the beauty of contrast. We take design elements from the collection as inspiration to create studio sets that complement product and to create a dialogue about the duality of modern femininity.
Projects credited in
- La PerlaLa Perla has been synonymous with luxury items for over 60 years. The celebrated Italian heritage brand made a name for itself by creating beautiful pieces that combine artisanal techniques with cutting edge innovations. Having begun as a lingerie and swimwear atelier, it now offers full Womenswear, Menswear and Accessories collections. I spent a year at La Perla as Global Online Customer Experience Manager, crafting the creative concepts required for product promotion and writing and editing
Work history
Head of Digital DesignLa Perla
London, United KingdomFull Time
Lead creative on digital campaigns. Worked on concepts, art direction, production and execution of seasonal still life and model shoots.
Producing fully scalable global assets for rollout across multiple online and offline channels (laperla.com, newsletters, social media, marketing and retail).
Winner - Best Use of Innovation - Drapers Digital Awards 2018 (La Perla Try & Buy) Regular travel to liase with and coordinate with brand team - Bolonga | Milan
Bespoke content campaigns from concept briefing to creation, resulting in La Perla ecommerce highest ever monthly revenue (Christmas story - Dec, 2016)
Presentation and execution of improvements to UI/UX Developed and maintained visual brand guidelines
Follow and implement emerging digital trends and culture, attending events and engaging with wider digital creative community
Articulating and presenting creative ideas/treatments to team
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Freelance Digital DesignerVarious
- London, United KingdomFreelance
Digital creative and consultancy with various retail brands including BrandAlley, Marks and Spencer, Cresent Marketing and Ede & Ravenscroft, Glock
Asset creation for ecommerce, marketing and social in-house and agency side Proficiency in Adobe Creative Suite, Photoshop, Illustrator and InDesign
Detailed understanding of typography, layout, colour and grid structure to create friendly user experiences aligned with brand guidelines
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Skills
- Art Direction
- Photoshop
- Editorial Design
- Production
- Graphic Design
- Indesign
- Creative Direction
- Digital Design
- Branding
- Creative Typography