I have 13 years of experience working as a strategist across various sectors. My core focus has been brand experience, shaping insights and propositions for a network of physical and digital interactions such as shops, hotels, websites, apps or new services.
I also have experience in the advertising industry and with pure brand strategy having worked at DDB for a number of years.
Work history
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Strategy DirectorThe Silver Factory
London, United KingdomFreelance
Founder and Strategy Director of The Silver Factory, working in collaboration with an Ex-Creative Director from my Fitch days. Working on various secret projects, reinventing retail for a digital audience.
Strategy DirectorHousehold Design
- London, United KingdomFreelance
Led the design strategy for a leading entertainment brand, hotel and energy business.
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Skills
- Workshop Facilitation
- Research
- Brand Activation
- Brand Analysis
- Customer Behaviour
- Customer Experience
- Strategy Consulting
- Retail Branding
- Brand Positioning
- Innovation Strategy