I’m an involved person that shares concepts and always puts combined achievement before personal gain. I believe that great work emerges when exploration, critique and openess to new perspectives are maintained.
Ensuring a balance between all of these is key, and to be achieved simultaneously requires patience, teamwork and refinement - qualities I constantly strive to improve in myself and my work, as I feel being creative is all about personality and what each person can offer.
Projects
- Green & Blacks 'Thin'Same chocolate, just a different format, The team at Mother Design were commissioned to produce a brand and packaging solution for the new 'thin' range. We were allowed maximum creative freedom and our extensive exploration varied, from British icons, to looking at the experiential aspect, placing emphasis on the logo and finally, the physical format as well as the packaging behaviour.
- Mario Testino: Private ViewExhibition identity and design, exhibition graphics, posters, book design and packaging. This exhibition toured in Asia, therefore the edit of the images, type treatment, and designs had to also convey something exclusive and appropriate to this new audience. We decided the ‘pop’ colours and lenticular image of Lady Gaga for the Special and Trade editions would be a perfect way to introduce the public to Mario’s work and mark his debut in this new continent. The exhibition opened in Beijing, tou
- #mixyourwaySchweppes re-launches its branding and packaging with an immersive activation experience. It highlights the unique taste of each consumer by encouraging personalisation at each stage of the serve. Guests were led through three rooms showcasing every aspect of building the perfect Schweppes serve.
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Work history
Skills
- Fashion
- Advertising
- Visual Arts
- Print Design
- Art Direction
- Brand Strategy
- Design
- Illustrator
- Indesign
- Photoshop
- Book Design
- Logo
- Brand Positioning
- Campaign Advertising
- Packaging Branding