I am a senior, multi-channel copywriter and creative with over 30 years' experience at some of the best and most creative agencies in London.
I write and create for all media, am an insightful strategic thinker and am comfortable meeting clients, taking briefs and pitching ideas.
I am happy to work remotely as a solo copywriter, or as part of a team, and for this I have several art directors to call on who I have worked with in the past.
My skill set is wide and includes: tv, radio, print, poster, direct mail, email, content writing, writing for the web, microsites, brochures, style guides and copy toolkits.
My client experience includes: Audi, Baileys, Barclays Bank, BMW, British Airways, BT, Bulgari, BUPA, Emirates, Gordon’s, Honda, Johnnie Walker, Levis, MINI, O2, P&G, Robinson’s, Rolls Royce, Sainsbury’s, Selfridges, Sony Ericsson, Surf, Toyota, Transport for London and Unilever.
I have a lot of automotive, financial, luxury, drink and travel experience.
Amongst others, I have worked at AKQA, BBH, VCCP, Iris, OgilvyOne and FCB Inferno. At the last two of these I was Brand Guardian (on BT and BMW respectively) and Head of Copy.
I have won Silver Awards at D&AD, Cannes and the British Television Advertising Awards; and had my work recognised at the NY One Show Awards, Creative Circle, Campaign Press; and accepted in the D&AD annuals of 1990, 1994, 2000, 2003, 2004, 2005 and 2017.
https://www.dandad.org/search/?q=Nick+O%27Bryan-Tear
Projects
Projects credited in
- BMW 7 SERIES LAUNCHThe new 7 Series is the embodiment of BMW’s vision of luxury. The campaign celebrates the car’s state-of-the-art design and technology. This is ‘the most innovative car in its class’: luxury, turbo-charged with innovation. The Insight Celebrate BMW’s worldview that “the best way to predict the future, is to create it”. The Idea Luxury, by its definition, is an item or pleasure (comfort, control, status) that’s expensive and rarely obtained. To maintain that status, luxury should never stand still; otherwise today’s luxury will be tomorrow’s commodity. BMW 7 Series out-innovates the category’s status quo, and by doing so, is driving luxury forward. Innovation Films The seven social films focus on individual innovations, illuminating the pleasure that each yields as it provides turbo-charged luxury. Developed in partnership with Apple, our iAD allowed users to play with some of the 7 Series' key innovations through a simulated, interactive experience. OOH Strikingly bold, our OOH work illuminates that true luxury is greater than something skin deep. TVC The 60 second TVC established BMW’s progressive view of luxury with the message that ‘the best way to predict the future is to create it’, identifying key innovations that elevate it above the status quo. The Results 45,000 incremental visits to BMW showrooms.
Work history
Senior CopywriterFCB Inferno
- London, United KingdomFull Time
Brand guardian on the the agency's flagship automotive account, BMW.
I
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Senior CopywriterIris Worldwide
- London, United KingdomFull Time
Led the launch of British American Tobacco’s e-cigarette Vype.
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Skills
- Ad Copywriting
- Ad Concept
- Ad Campaigns
- Copywriting
- Advertising
Education
C
C
MA Modern Languages (French)Cambridge University
- Cambridge, United Kingdom