A highly motivated digital and project management professional with strong strategic skills and commercial acumen. Over 16 years experience working for Media, FMCG and Radio brands (including Jamie Oliver, Global Radio and Bauer Media) with proven success delivering creative strategy and solutions for editorial, social and commercial campaigns. I have led international and national digital projects for clients including Honda, Omega, BlackBerry, Coca Cola, Three, O2, Bacardi, giffgaff, Dr Pepper and Westfield. An innovative professional; thrives in a fast-paced environment of change, development and embraces a challenge. With a mission to make eating out with families inclusive, delicious and accessible, Nicola founded Tiny Table (www.tinytable.co.uk) in 2017. Ready to champion change in the way we discover family-friendly restaurants and how we eat out with our kids, join Tiny Table and thousands of like-minded mums online and across social media, to discover fuss-free family food. THE TOGETHER TABLE is a brand-new initiative, founded by Tiny Table, designed to for new mums to embrace community, combat loneliness and connect with like-minded mamas over a much-needed bite and brew. Collaborating with a host of family-friendly restaurants and cafes across London and Hertfordshire to offer a welcome seat for mums and their newborn to eat (and feed), meet local new mums and muse over motherhood. Discover more at https://www.tinytable.co.uk/thetogethertable. Instagram: https://www.instagram.com/tinytableofficial/ Facebook: https://www.facebook.com/tinytableofficial/ Twitter: https://twitter.com/mytinytableLocked Pro Plan feature
Responsible for the development and implementation of the marketing objectives, strategy and plan across the restaurant group: > Manage relationships with digital marketing agency to craft relevant, innovative brand creative, campaigns and ad-hoc activity > Formulate social media strategy across the restaurant group and managed roll-out with digital marketing agency > Led redesign, relationship, management and roll out of app (Android and Apple) with appointed app development company > Appointed and managed PR company to ensure maximum cut through and awareness of brands > Close alignment with GMs and CEOs on key customer plans and execution of these at a B2C level > Appointed and manage third party printers, neon sign producers and interior designers for restaurants refits > Co-crafted and marketed new product development across restaurant group > Lead in marketing management for all new restaurant launches across the group > Devised e-CRM strategy focused on personalisation and connected user experience
> Created and developed long term business relationships with existing and potential clients. > Developed creative solutions with the design, social and multimedia teams to present and execute > Managed client expectations in relation to quotes, quality and project timelines. > Planned, managed and delivered projects accurately through formulation of quotes and then deliver billing on time. > Managed digital platform testing and QA procedures. > Copywriting, content creation and proofreading. > Led the creation and implementation of new digital briefing forms and a presentation decks. > Introduced the integration of project management system Streamtime across the agency.
> Sole digital producer responsible for the planning, delivery and management of Jamie Oliver’s digital products across the four key pillars of the business - content (jamieoliver.com/ Jamie Magazine / Food Tube / JO app), restaurant, licensing and Foundation (charity). > Assisted in the growth and optimisation of jamieoliver.com achieving 10m unique visitors per month, 28m page views per month and 3.4m UK unique visitors per month. > Day to day management of digital content, development and design teams. > Produced and managed microsites for 6 of Jamie’s most successful book and TV shows to date including 15 Minute Meals, Jamie’s Super Food, Jamie’s Comfort Food and Friday Night Feasts. > Formulated creative solutions and managed international digital commercial campaigns and partnerships for brands including Bacardi, Philadelphia, Hotpoint. and Disney, Key owner of client relations for digital campaigns including the creation of key project documents, concepts, planning documents and contact reports. > Led the creation and management of Jamie’s Food Revolution microsite which has now attracted over 750,000 revolutionaries. > Lead daily agile stand up meetings to manage budget, workflow and status of digital projects. > With no formal processes in place, I have introduced project management system Basecamp across the business alongside a suite of project briefing, SOW and approval forms.
Solely responsible for the delivery of multiple digital projects including websites, social and mobile apps, motion graphics and video, online display advertising and outdoor digital display. Lead worldwide and national digital campaigns for clients including Honda, Omega, Canon, Sarsons and Branston. Main responsibilities included: > Managing a team of designers, developers and sourcing freelancers when required. > Coordinating with clients, internal teams and third parties to ensure projects are delivered to a high standard, to schedule and on-budget. > Creating project documentation including creative mock ups, working concepts, project plans, timing plans, estimates and schedules. > Monitoring budgets, timescales and resources and leading action when these deviate from project plans. > Managing digital platform testing and QA procedures. > Driven the creation and implementation of new digital briefing forms and a digital handbook. > Introduced the integration of project management system Basecamp across the London branch of agency
Lead KISS' entire digital commercial proposition - from ideation and costing to quality control and accurate delivery. Championed online campaigns for the following key brands including: BlackBerry, Coca Cola, Three, o2, Southern Comfort, Bacardi, giffgaff, Dr Pepper and Westfield. Main responsibilities included: > Managing a central team of three and additional freelancers. > Responsible for a YoY competition entry rate increase, securing over 50% increase in entry rates from 2011 to 2012. > KISSMAS sponsored by Three achieved highest annual digital stats: 231,077 page views, 179,455 unique views & 83,222 entries. > In 2012, I contributed towards hitting the digital commercial annual target within a six month window. > Creation of KISS Sales Portfolio, a visual selling tool to used to excite, inform and engage external clients. > Composition of workflow models to ensure an unified approach to project management. > Integrated the use of design mock ups and wire-framing into response documents to bring digital propositions to life. > Achieved over 1.5 million visits, 4 million page views and 700,000 unique users each month in 2012. > Manage weekly status meetings with KISS and Magic Radio Digital team to organise team workflow.
> Key member of the team for the 2011 KISSFMUK.com relaunch which delivered both record levels of traffic and revenue success. > Worked on relaunch of magic.co.uk (Jan ’11) on MediaSpan platform and wider strategy to launch template across all Bauer Radio to deliver consistent editorial positions and ... See more
> Relaunched magic.co.uk with engaging and timely editorial and commercial content. > Created 'Magic Life', a lifestyle site sub-section, and secured new commercial opportunities including the Dorchester Group. > Managed a team of two. > Introduced personalised presenter content to create a stronger synergy between on air and online. > Launched video content to drive user interaction, page impressions and unique users. > Worked alongside Product Manager to test and deploy new functionality including Magic's first online radio player. > Worked with third-party providers to exercise new revenue streams such as Magic Careers and Magic Dating. > Content planning with key stakeholders and provided end-to-end editorial solutions around large scale projects and events. > Successfully grew the Magic database to 165,000 members by reinvigorating the weekly newsletter and launching Magic E-Zine. > Provided feedback on the performance of content to senior management and programming. > Worked with external CRM teams to deliver technical solutions to improve site efficiency and user experience.
> Managed daily editorial and commercial content for 43 regional websites across GCap's One Network online portfolio. > Remote managed sub-editors across the One Network group. > Devised and produced seasonal micro-sites which were rolled out across One Ne... See more
1st BA Hons