I'm an award-winning Head of Content with over a decade of experience in digital storytelling, production, marketing, brand growth, and team leadership across the arts, luxury, technology, finance and media industries. My career has been dedicated to building high-performing teams, developing impactful content strategies, and creating cross-platform experiences that drive awareness, engagement and revenue.
In my current project as Head of Content Studios for Cultur.Art, I have launched a content studio from the ground up, focusing on connecting diverse audiences with the arts through the lens of wellbeing. My team of five produces over 15 pieces of multi-channel content weekly, collaborating with leading artists and institutions such as the V&A and Design Museum. Within six months, we have created a diverse community of 20,000+, started live events, established an e-commerce offering, and secured additional funding, demonstrating the power of well-executed, purpose-driven storytelling.
Previously, I led digital content initiatives at Sotheby’s, growing video output by 300% and producing industry-shifting content featuring icons like Banksy and David Bowie. Prior to that I led thought leadership content programmes for major financial services institutions, ran Reuters consumer-facing content platforms, and was an award-winning TV producer.
I’m passionate about harnessing data to drive creative decisions and thrive in fast-paced environments where innovation and collaboration are key.
Work history
Head of Content StudiosCultur.art
London, United Kingdom
CULTUR.ART is a new digital content studio from The Arts Society, providing insights and inspiration to boost engagement with the arts and improve wellbeing. As Head of Studio, I built the brand from the ground up, hiring the team, developing strategy, and managing content and digital marketing teams to grow audience, increase brand awareness/engagement, and drive revenue/funding.
- Lead brand, content, marketing, eCommerce and PR initiatives
- Developed partnerships to deliver brand campaigns and influencer collaborations
- Foster and promote team development
- Drive innovation and excellence in content creation, leveraging data to ensure effectiveness
- C-suite and board management
Executive ProducerNemorin Creative Film & Video Ltd
- London, United KingdomFreelance
Overseeing a range of branded video content for major clients including NBCUniversal, Credit Suisse, National Geographic Traveller, Lewis PR.
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Skills
- Video Production
- Project Management
- Directing
- Management
- Interviewing
- Digital
- Social Media
- Branded Content
- Branded Documentary
- Animation Directing
Education
Bachelor of Arts (BA) University of Leeds
- Leeds, United Kingdom
II.i in Japanese and Management Studies
Awards
Best Live ExperienceThe Webby Awards
Sotheby's auction of the futureBest Live ExperienceThe Lovie Awards
Sotheby's auction of the future+ Show more