Nikki Trailor

Nikki Trailor

Bold Conversion Copy + Brand Voice. Delivered fast.London, United Kingdom
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Pip Jamieson
Moses Wainaina
Brendan McKnight
Nikki Trailor

Nikki Trailor

Bold Conversion Copy + Brand Voice. Delivered fast.London, United Kingdom
About me
Dreaming of a website that’s as bold as you are? I’ll get you sounding like the version of yourself you want to put out there but haven’t found the words for. The version of you that’s one tequila shot down - in control but with less sh*ts given. The version of you that’ll turn your ideal customers into lifelong fangirls because they’re seeing the real, relaxed you. I don’t do boring and neither should you. It’s time to stop hiding behind a watered-down version of yourself online and saying sorry for your out-of-date website. I empower ambitious biz owners—like you—to increase sales of high-ticket products with powerful copy. Copy that shows off your unique personality, commands the attention of your ideal customers, and converts them into paying ones—so you can focus on providing a high-ticket service. You’re busy, I’m busy. So let’s make this quick. Here’s how we can work together: � 90-minute website punch-ups. Add personality in a pinch and get copy that’s sharper than James Bond’s tux—all designed to increase sales and sign-ups - (also the quickest way to get on my calendar) � Brand voice & website copy VIP week. Outgrown your current website and ready to get out there as the badass business owner you are? This one’s for you. Get your brand voice nailed and shiny new copy for the core pages of your website delivered in one week. Either way, you’ll get my undivided attention so you can tick ‘update website copy’ off that endless to-do list. Ready to stop apologising for your website? Hit me up.
  • Destination copy for sabbatical travel specialist
    Destination copy for sabbatical travel specialistSome pretty beefy destination blurbs for the website of LiNGER travel. Summarising entire continents is challenging but an absolute joy. The links to the full copy are at the bottom - no need to strain your eyes.
  • Can slow travel really improve your mental health?
    Can slow travel really improve your mental health?A look into the science behind why and how travel has a positive impact on our mental health. And how the act of simply planning a holiday is good for us (win!) Written for the blog of sabbatical travel company, LiNGER.
  • Milkshake website builder: how to use this new app
    Milkshake website builder: how to use this new appInformative how-to guide written for tech website Tom's Guide. Learn how to build a website in minutes using the Milkshake App.
  • Website Copy for Marco Joe Fazio Creative Agency
    Website Copy for Marco Joe Fazio Creative AgencyMarco asked me to review and edit the copy of his website and bring it in line with his amazing imagery. So no pressure.. But a great opportunity to flex my creative muscles and tap into some sales and marketing techniques for good measure. We're now teaming up to collaborate on future creative projects so watch this space!
  • LiNGER  Travel - web content & lead magnets
    LiNGER Travel - web content & lead magnetsPages of web copy for a sabbatical travel company, including compelling destination introductions, downloadable PDF itineraries and hotel descriptions, focusing on sustainability and story.
  • How to Prepare for a Wild Camping Adventure - Rad Season Article
    How to Prepare for a Wild Camping Adventure - Rad Season ArticleInformative wild camping guide for beginners, written for events and adventure travel company Rad Season.
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Projects credited in
  • Nikki Trailor
    Nikki TrailorFor the first time in his life, Armaan felt old. The departure of his youngest son had aged him quickly and he spent his days counting the hours until he could see his wife, hear her gentle voice as she chastised him for spilling a drop of food on his shirt or for the fleck of mud he stepped onto the rug. He felt a sense of pride as he thought of his son in the big city, but it still stung. Before his eyes, their tight-knit family was unravelling, one thread at a time.
Work history
    SEO Content WriterWriting Agency
    London, United KingdomFreelance
    Article writing for tech clients, including TechRadar, Tom's Guide and Creative Bloq. A mix of how-to guides, product reviews, and 'best of' guides for tech-savvy readers. All written with SEO in mind, designed to educate and help readers make informed decisions about tech purchases - both businesses and personal users.
    Copywriter & Content EditorLinger Travel
    London, United KingdomFreelance
    Large writing and editing project for a sustainability focused travel company that creates epic sabbatical itineraries. This has been a really fun opportunity to take on a brand voice that really resonates with me - authoritative but not too serious. As well as creating reams of original copy, I've been adapting content from suppliers which had been written with varying degrees of English language and grammatical accuracy. Content produced to date includes product descriptions, day-by-day itinerary descriptions, destination descriptions and hotel descriptions and storytelling, with a focus on sustainability and how each hotel gives something back to its local community and environment (where relevant).
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  • Copywriting
  • Proofreading
  • Editing Copy
  • UX Copy
  • Article Writing
  • Product Descriptions
  • Website Copywriting
  • SEO Copywriting
  • Blogging
  • Travel Writing
    The Open University logo
    The Open University logo
    Online CourseThe Open University
     - London, United Kingdom
    Creative writing course with a focus on how to write fiction, character development and creative thinking.
    A LevelsThe sixth form college, Solihull
     - Solihull, United Kingdom
    English Language - A German - A Psychology - B Textiles - B