Nikos Antoniou

Marketing & Partnerships Director | TikTok, Spotify, Condé Nast, Sony MusicLondon, United Kingdom

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Nikos Antoniou

Marketing & Partnerships Director | TikTok, Spotify, Condé Nast, Sony MusicLondon, United Kingdom

Professions

Head of Digital
Marketing Director
Digital Marketing Director

LevelSenior

About me

As a dynamic professional in the entertainment industry, I have spent the last decade shaping and executing transformative strategies across platforms. In March 2024, I joined TikTok, where I’m currently leading Music Streaming and Digital Partnerships for SoundOn across EMEA. Prior to this, I headed up Music Partnerships at Spotify, working with global superstars and emerging talents to drive business growth through strategic collaborations. I’m passionate about innovation, empowering artists, and delivering impactful results that shape culture and the future of music.

Posts Projects Experience Team

Projects

Spotify Wrapped Live in LondonTalent booking lead for Spotify’s Wrapped Live in London event. A special TikTok LIVE from Drumsheds, bringing Wrapped to life and celebrating the biggest music and cultural moments of 2023. The show included performances from Sam Smith, Charli XCX, RAYE, Chase & Status, Libianca, Kenya Grace and Strandz. Hosted by Harriet Rose, Big Zuu and Max Balegde. The campaign included talent bookings, artist partnerships, supporting the overall Wrapped campaign on and off Spotify, localising marketing
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Spotify x Spice Girls 25th AnniversaryCelebrating 25 years of the Spice Girls with Spotify! On September 19th we held our very first consumer-facing experiential activity since 2019. We brought back the iconic Spice Bus and took a mix of fans, creators and media on the journey of a lifetime - in the form of a tour across London - hosted by five drag queens from RuPaul's Drag Race UK!
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beabadoobee x Spotify RADARIn November 2020 Spotify announced their latest RADAR artist partnership for the UK, with 2020’s emerging alternative artist beabadoobee. RADAR is an influential force behind the successful breakthrough of emerging artists and a hallmark catalyst to propel the next generation of global superstars.
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Little Mix - BRIT Awards 2019 CampaignMarketing Campaign for Little Mix at BRIT Awards 2019 • BRITs Winner for Best Video (Social Vote)
Bring Me The Horizon - Spotify-influenced Merchamoincolour.com • A dedicated website that serves up personalised T-shirts to people based on their Spotify listening data. The site, called “amo in colour” is a reference to the band's album, amo, which was released earlier that year.
Bring Me The Horizon - amo (Marketing Campaign)Campaign Sizzle Reel (2018-2019)

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Projects credited in

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Nothing But Thieves - Broken MachineDigital marketing, content production and audience development on the #2 UK charting album.
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Little Mix - Bounce Back (Vertical Video)