As a dynamic professional in the entertainment industry, I have spent the last decade shaping and executing transformative strategies. In March 2024 I joined TikTok focusing on driving business growth through Creator Partnerships and most recently I headed up Music Partnerships at Spotify, where I've had the privilege of working with global superstars and emerging talents, fostering strategic collaborations and driving business growth. I am passionate about driving innovation, shaping culture, and delivering impactful results. Let's connect and explore opportunities to collaborate and create exciting projects together!
Projects
- Spotify Wrapped Live in LondonTalent booking lead for Spotify’s Wrapped Live in London event. A special TikTok LIVE from Drumsheds, bringing Wrapped to life and celebrating the biggest music and cultural moments of 2023. The show included performances from Sam Smith, Charli XCX, RAYE, Chase & Status, Libianca, Kenya Grace and Strandz. Hosted by Harriet Rose, Big Zuu and Max Balegde. The campaign included talent bookings, artist partnerships, supporting the overall Wrapped campaign on and off Spotify, localising marketing
- Spotify x Spice Girls 25th AnniversaryCelebrating 25 years of the Spice Girls with Spotify! On September 19th we held our very first consumer-facing experiential activity since 2019. We brought back the iconic Spice Bus and took a mix of fans, creators and media on the journey of a lifetime - in the form of a tour across London - hosted by five drag queens from RuPaul's Drag Race UK!
- beabadoobee x Spotify RADARIn November 2020 Spotify announced their latest RADAR artist partnership for the UK, with 2020’s emerging alternative artist beabadoobee. RADAR is an influential force behind the successful breakthrough of emerging artists and a hallmark catalyst to propel the next generation of global superstars.
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Work history
Team Lead, Head of Artist & Label PartnershipsSpotify
London, United KingdomFull Time
Heading up the Artist & Label Partnerships team for the UK & Ireland - leading a team of six managers. Recognised for cultivating strategic and mutually beneficial global marketing campaigns with a range of artists - from global superstars to emerging talent. Successfully empowering partners by providing marketing opportunities, insights, and guidance to achieve their goals and build audiences on and off platform.
Head of Digital MarketingCondé Nast
- London, United KingdomFull Time
Oversaw the end-to-end digital strategy across Europe, LatAm & Asia, focusing on driving subscriptions and revenue for all the Condé Nast titles including Vogue, GQ, Vanity Fair, Glamour, AD & Wired. Worked closely with the marketing teams across each country, to successfully implement strategic marketing and comms plans and integrated online/offline campaigns, while working closely with the editorial, audience growth and subscription teams to drive customer acquisition and revenue through content, print, digital and new products.
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Education
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Master of ArtsUniversity of West London
- London, United Kingdom
MA in Music Management & Artist Development
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Bachelor of ScienceNational and Kapodistrian University of Athens
- Athens, Greece
BSc in Economics & Finance
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Awards
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BRIT Award: Little Mix - British Video, Social Vote CampaignBPI (British Phonographic Industry)