Senior marketing executive with more than a decade of experience, a consistent record in artist marketing and a strong media background. Extensive knowledge of content strategy, brand marketing, customer acquisition & retention, streaming services & subscription models, talent management & partnerships, as well as working with data and analytics.
- Spotify x Spice Girls 25th AnniversaryCelebrating 25 years of the Spice Girls with Spotify! On September 19th we held our very first consumer-facing experiential activity since 2019. We brought back the iconic Spice Bus and took a mix of fans, creators and media on the journey of a lifetime - in the form of a tour across London - hosted by five drag queens from RuPaul's Drag Race UK!
- beabadoobee x Spotify RADARIn November 2020 Spotify announced their latest RADAR artist partnership for the UK, with 2020’s emerging alternative artist beabadoobee. RADAR is an influential force behind the successful breakthrough of emerging artists and a hallmark catalyst to propel the next generation of global superstars.
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Senior Manager, Artist & Label MarketingSpotify
London, United KingdomFull Time
The Artist & Label Marketing team at Spotify works to ensure that artists, managers and labels see Spotify as the #1 partner for artist development and monetisation. We do this by upholding best in class industry relationships and by delivering impactful and innovative artist partnerships. The team is a key component of the UK & Ireland Music Team, comprising Music Culture & Editorial, Artist & Industry Partnerships, Artist Marketing and Urban.
Head of Digital MarketingCondé Nast
- London, United KingdomFull Time
Overseeing the end-to-end digital strategy across Europe, LatAm & Asia, focusing on driving subscriptions and revenue for all the Condé Nast titles including Vogue, GQ, Vanity Fair, Glamour, AD & Wired. Working with the marketing teams across each country, to implement strategic marketing and comms plans and integrated online/offline campaigns, as well as working closely with the editorial, audience growth and subscription teams to drive customer acquisition and revenue through content, print, digital and new products. Condé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Glamour, AD, Vanity Fair and Wired, among many others. The company's award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month. The company is headquartered in London and New York, and operates in 32 markets worldwide including China, France, Germany, India, Italy, Japan, Mexico & Latin America, Russia, Spain, Taiwan, the UK and the US, with local license partners across the globe.
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Master of ArtsLondon College of Music
- London, United Kingdom
MA in Music Business Management & Artist Development
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