Nikos Antoniou

Nikos Antoniou

Head of Digital Marketing, Artist Marketing & Strategic PartnershipsLondon, United Kingdom
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Nikos Antoniou

Nikos Antoniou

Head of Digital Marketing, Artist Marketing & Strategic PartnershipsLondon, United Kingdom
About me
Senior marketing executive with more than a decade of experience, a consistent record in artist marketing and a strong media background. Extensive knowledge of content strategy, brand marketing, customer acquisition & retention, streaming services & subscription models, talent management & partnerships, as well as working with data and analytics.
Projects
  • beabadoobee x Spotify RADAR
    beabadoobee x Spotify RADARIn November 2020 Spotify announced their latest RADAR artist partnership for the UK, with 2020’s emerging alternative artist beabadoobee. RADAR is an influential force behind the successful breakthrough of emerging artists and a hallmark catalyst to propel the next generation of global superstars.
  • Little Mix - BRIT Awards 2019 Campaign
    Little Mix - BRIT Awards 2019 CampaignMarketing Campaign for Little Mix at BRIT Awards 2019 • BRITs Winner for Best Video (Social Vote)
  • Bring Me The Horizon - Spotify-influenced Merch
    Bring Me The Horizon - Spotify-influenced Merchamoincolour.com • A dedicated website that serves up personalised T-shirts to people based on their Spotify listening data. The site, called “amo in colour” is a reference to the band's album, amo, which was released earlier that year.
  • Bring Me The Horizon - amo (Marketing Campaign)
    Bring Me The Horizon - amo (Marketing Campaign)Campaign Sizzle Reel (2018-2019)
  • Bring Me The Horizon - MANTRA (Marketing Campaign)
    Bring Me The Horizon - MANTRA (Marketing Campaign)Campaign Sizzle Reel (2018)
  • Olly Murs - Interactive Album Sampler
    Olly Murs - Interactive Album Samplerwww.24hrs.video • World-first interactive album sampler for Olly Murs' album '24HRS' • Nominated for a BIMA Award • Shot in London, UK
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Projects credited in
  • Nothing But Thieves - Broken Machine
    Nothing But Thieves - Broken MachineDigital marketing, content production and audience development on the #2 UK charting album.
  • Little Mix - Bounce Back (Vertical Video)
    Little Mix - Bounce Back (Vertical Video)
Work history
    Spotify logo
    Spotify logo
    Senior Manager, Artist & Label MarketingSpotify
    London, United KingdomFull Time
    The Artist & Label Marketing team at Spotify works to ensure that artists, managers and labels see Spotify as the #1 partner for artist development and monetisation. We do this by upholding best in class industry relationships and by delivering impactful and innovative artist partnerships. The team is a key component of the UK & Ireland Music Team, comprising Music Culture & Editorial, Artist & Industry Partnerships, Artist Marketing and Urban.
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    Head of Digital MarketingCondé Nast
     - London, United KingdomFull Time
    Overseeing the end-to-end digital strategy across Europe, LatAm & Asia, focusing on driving subscriptions and revenue for all the Condé Nast titles including Vogue, GQ, Vanity Fair, Glamour, AD & Wired. Working with the marketing teams across each country, to implement strategic marketing and comms plans and integrated online/offline campaigns, as well as working closely with the editorial, audience growth and subscription teams to drive customer acquisition and revenue through content, print, digital and new products. Condé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Glamour, AD, Vanity Fair and Wired, among many others. The company's award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month. The company is headquartered in London and New York, and operates in 32 markets worldwide including China, France, Germany, India, Italy, Japan, Mexico & Latin America, Russia, Spain, Taiwan, the UK and the US, with local license partners across the globe.
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Education
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    Master of ArtsLondon College of Music
     - London, United Kingdom
    MA in Music Business Management & Artist Development
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    Bachelor of ScienceNational and Kapodistrian University of Athens
     - Athens, Greece
    BSc in Economics & Finance
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Awards
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    BRIT Award: Little Mix - British Video, Social Vote CampaignBPI (British Phonographic Industry)