Nina Aragón
Available

Nina Aragón

Creative StrategistLondon, United Kingdom
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Nina Aragón
Available

Nina Aragón

Creative StrategistLondon, United Kingdom
About me
I am Nina Aragón – a creative strategist. I am passionate about experience and communication beyond intrusive advertising and sales promotions, which truly reward people by creating long-term value. On the various projects I've worked on, I leveraged right-brain and left-brain thinking to design and develop disruptive, holistic growth propositions for brands facing a very volatile landscape. On a more personal note: I grew up in 5 countries, a third-culture-kid exposed to a variety of cultures and with a hybrid persona: Asian ethnicity (Filipino dad), American outlook (American mom) and British-European sensibilities (grew up in London, England). As the eldest child of 5 siblings, I was literally thrust into a leadership role, becoming a conduit between them and our parents.
Projects
  • Acne Studios Brand Report
    Acne Studios Brand ReportBrief: Select a contemporary fashion brand to research and analyse. It must include critical analysis of the relation between the brand’s identity and perceived image, its creative direction and its cultural capital, its communication strategy and brand touchpoints and be able to articulate an understanding of the market it operates in, its competitors and the audience it engages.
  • Mynd
    MyndBrief: Use the process of Design Thinking to propose a future digital experience of communication. It is up to you as a group to define the area of communication you will use to communicate your experience. You will prototype, test and improve upon a single design concept via a cycle of iterative designs, culminating in a designed video proposal (simulated trailer) that shows your concept in action.
  • Trend Report: Phygital Convergence
    Trend Report: Phygital ConvergenceThe Future Digital Experience of Communication Emerging technologies can have a large and sometimes unexpected impact on the way we lead our lives. Technology is often used to solve existing problems or to improve our lives in ways we had not anticipated. How we experience brands and products, make choices, shop, and share our likes and dislikes are just a few of the fashion-related contexts currently being transformed by digital technology. We can’t know what impact the technological innovation
  • Competitor Agencies Deck
    Competitor Agencies DeckBrief: Put together a competitor deck on the given list of creative and media agencies to present back to the team.
  • Ac.Co
    Ac.CoProject Brief: In a team, select a contemporary fashion brand to research and analyse. Teams will work together to develop a creative brief based on shared research insights. The team will work over the following weeks to develop, pitch and produce an appropriate creative response to their brief. Creative response could take the form of a printed publication, website, mobile app, 3D visualization or a combination of these or other outcomes. In addition to the creative response each team will su
  • Musings on her Muses
    Musings on her MusesBrief: Your challenge is to communicate the ideas and aesthetics within ‘The World of Anna Sui' exhibition in a way that will engage the target audience.  You are asked to design a site-specific time-based media work, which could be - but is not limited to – a performance, projected or screen-based moving image, light, sound, or an installation.  You need to create two moving images (i.e. videos), one for Instagram and one for the museum's website, that address the communication objectives as st
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Projects credited in
  • Mynd
    MyndProject Brief – In a group of 5 students, we will use the process of Design Thinking to propose a future digital experience of fashion communication. It is up to us as a group to define the area of fashion communication you will use to communicate your experience, e.g. a future retail experience, a future brand/collection experience, a future publishing experience, a future exhibition experience. We will prototype, test and improve upon a single design concept via a cycle of iterative designs, culminating in a designed video proposal (trailer) that shows our concept in action.
Work history
    Geometry Global logo
    Geometry Global logo
    Strategy InternGeometry Global
     - London, United KingdomInternship
    Havas Group logo
    Havas Group logo
    InternHavas Group
     - London, United KingdomInternship
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Skills
  • Content Ideation
  • 360 Branding
  • Adobe Creative Suite
  • Conceptualisation
  • Social Media Marketing
  • Creative Direction
  • Branding
  • Concept and Ideation
  • Brand Development
  • UX Design
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    BA(Hons) Creative DirectionUniversity of The Arts London (UAL)
     - London, United Kingdom
    Graduated with First-class Honours. The BA (Hons) Creative Direction course is situated in the School of Media and Communication and focuses on how creative direction is used to communicate messages. In the context of this course, creative direction refers to the strategic use of communication design in order to attract and engage audiences whilst ensuring the intended message is clear and compelling. The impacts of social and cultural trends, globalisation and emerging digital technologies within communication are central to the course.