I am Nina Aragón – a creative strategist. I am passionate about experience and communication beyond intrusive advertising and sales promotions, which truly reward people by creating long-term value. On the various projects I've worked on, I leveraged right-brain and left-brain thinking to design and develop disruptive, holistic growth propositions for brands facing a very volatile landscape. On a more personal note: I grew up in 5 countries, a third-culture-kid exposed to a variety of cultures and with a hybrid persona: Asian ethnicity (Filipino dad), American outlook (American mom) and British-European sensibilities (grew up in London, England). As the eldest child of 5 siblings, I was literally thrust into a leadership role, becoming a conduit between them and our parents.
- Acne Studios Brand ReportBrief: Select a contemporary fashion brand to research and analyse. It must include critical analysis of the relation between the brand’s identity and perceived image, its creative direction and its cultural capital, its communication strategy and brand touchpoints and be able to articulate an understanding of the market it operates in, its competitors and the audience it engages.
- MyndBrief: Use the process of Design Thinking to propose a future digital experience of communication. It is up to you as a group to define the area of communication you will use to communicate your experience. You will prototype, test and improve upon a single design concept via a cycle of iterative designs, culminating in a designed video proposal (simulated trailer) that shows your concept in action.
- Trend Report: Phygital ConvergenceThe Future Digital Experience of Communication Emerging technologies can have a large and sometimes unexpected impact on the way we lead our lives. Technology is often used to solve existing problems or to improve our lives in ways we had not anticipated. How we experience brands and products, make choices, shop, and share our likes and dislikes are just a few of the fashion-related contexts currently being transformed by digital technology. We can’t know what impact the technological innovation
- Ac.CoProject Brief: In a team, select a contemporary fashion brand to research and analyse. Teams will work together to develop a creative brief based on shared research insights. The team will work over the following weeks to develop, pitch and produce an appropriate creative response to their brief. Creative response could take the form of a printed publication, website, mobile app, 3D visualization or a combination of these or other outcomes. In addition to the creative response each team will su
- Musings on her MusesBrief: Your challenge is to communicate the ideas and aesthetics within ‘The World of Anna Sui' exhibition in a way that will engage the target audience. You are asked to design a site-specific time-based media work, which could be - but is not limited to – a performance, projected or screen-based moving image, light, sound, or an installation. You need to create two moving images (i.e. videos), one for Instagram and one for the museum's website, that address the communication objectives as st
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Projects credited in
- MyndProject Brief – In a group of 5 students, we will use the process of Design Thinking to propose a future digital experience of fashion communication. It is up to us as a group to define the area of fashion communication you will use to communicate your experience, e.g. a future retail experience, a future brand/collection experience, a future publishing experience, a future exhibition experience. We will prototype, test and improve upon a single design concept via a cycle of iterative designs, culminating in a designed video proposal (trailer) that shows our concept in action.
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- Content Ideation
- 360 Branding
- Adobe Creative Suite
- Social Media Marketing
- Creative Direction
- Concept and Ideation
- Brand Development
- UX Design
BA(Hons) Creative DirectionUniversity of The Arts London (UAL)
- London, United Kingdom
Graduated with First-class Honours. The BA (Hons) Creative Direction course is situated in the School of Media and Communication and focuses on how creative direction is used to communicate messages. In the context of this course, creative direction refers to the strategic use of communication design in order to attract and engage audiences whilst ensuring the intended message is clear and compelling. The impacts of social and cultural trends, globalisation and emerging digital technologies within communication are central to the course.