Nova / Marianna Mukhametzyanova

Nova / Marianna Mukhametzyanova

Senior Creative StrategistUnited Kingdom
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Nova / Marianna Mukhametzyanova

Nova / Marianna Mukhametzyanova

Senior Creative StrategistUnited Kingdom
About me
Brand strategist, creative, writer and sneaker enthusiast with a love for insights, research and storytelling. Brands worked for: Nike, Jordan Brand, Samsung, Lucozade, Timberland, Vans, Bulb Energy, Nationwide, JD Sports and MTV Global. Published written work: Wavey Garms, Footpatrol, PETRIe Inventory, Sneaker Freaker, Pages Magazine, PAUSE Magazine, Wonderland Magazine, Proper Magazine, Schön! Magazine, Native Instruments, Clash Magazine, The Basement and others. Get in touch: mnovboi@gmail.com
Projects
  • Interview with Greater Goods' Jaimus Tailor
    Interview with Greater Goods' Jaimus TailorI interviewed Jaimus Tailor, Greater Goods' founder and creative director, about GG, creative processes, design inspirations and his learnings from his two-year journey so far. https://www.greatergoods.online/blogs/journal/two-years-of-greater-goods-interview
  • The History of the Nike Dunk and the Nike SB Dunk
    The History of the Nike Dunk and the Nike SB DunkI wrote a long-form, comprehensive history on one of Nike's most popular sneaker silhouettes, the Nike Dunk, for HYPEBEAST/HYPEBAE. Exclusives quotes were gathered from Nike, Maha Amsterdam and Naked Cph. https://hypebeast.com/2021/6/nike-sb-dunk-history-sneakers-skateboarding-basketball
  • Gucci Grip SS21
    Gucci Grip SS21Concept ideation and creative & art direction for the Gucci Grip SS21 timepiece range. https://hypebeast.com/2020/12/gucci-grip-watch-chronograph-expansion-info
  • A Love Letter to Manchester
    A Love Letter to ManchesterI wrote a love letter to the 0161 for Issue 36 of Proper Magazine after spending a large chunk of 2020 in the North West. https://shop.propermag.com/collections/magazines/products/proper-magazine-issue-36-green-edge-cover
  • Interview with the Outdoor Recreation Archive
    Interview with the Outdoor Recreation ArchiveAn editorial article written for HYPEBEAST. I spoke to Utah University's Clint Pumphrey and Chase Anderson about their catalogue collection and the past 100 years of the outdoor industry. https://hypebeast.com/2020/11/outdoor-recreation-archive-utah-university-interview
  • Nike Air Max Verona
    Nike Air Max VeronaConcept ideation and creative direction for Nike's Air Max Verona (summer colourways '20). Produced and shot during lockdown.
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Work history
    HYPEBEAST logo
    HYPEBEAST logo
    Senior Creative StrategistHYPEBEAST
    London, United KingdomFull Time
    ON ROAD logo
    ON ROAD logo
    ResearcherON ROAD
     - London, United KingdomFull Time
    Working with clients such as Nike, Google and MTV.
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Skills
  • Fashion
  • Art Direction
  • Critic
  • Editing
  • Proofreading
  • Creative Direction
  • Word
Education
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    D
    BA English LiteratureDurham University
     - Durham, United Kingdom
Awards
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    U
    UCL Sutton Trust Summer School AwardUCL
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    UCL English Literature Course AwardUCL
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