I'm a researcher, strategist, writer and full-time trainer enthusiast. I graduated from Durham University in 2017 and have four years of industry experience, representing and growing publications and online platforms. Writing is my passion, as well as research and brand insights work. Brands: Nike, Jordan Brand, Samsung, Lucozade, Timberland, Vans, Bulb Energy, Nationwide, JD Sports and MTV Global. Words: Clash Magazine, Proper Magazine, The Basement, TANK Magazine, The Guardian, PETRIe Inventory, Native Instruments, Wavey Garms, Footpatrol, Schön! Magazine, PAUSE Magazine, Sneaker Freaker and others.Locked Pro Plan feature
Working with clients such as Nike, Google and MTV.
Project: Urban Youth Report Client: Timberland
Working alongside the Nike and Converse teams on live creative briefs, and assisting with copywriting and planning tasks.
Proofreading the 20th-anniversary print issue of Tank Magazine, researching and writing short- & long-form pieces for Tank Live, transcribing interviews and creating media & event calendars for London Design Festival.
Writing blog posts, creating digital content, liaising with journalists and influencers, editing scripts and project outlines and providing team admin support for campaigns with Nike, Sport England, KFC, Sainsbury's and Evian Wimbledon sponsorship.
Acted as Alexandra Hackett's studio intern, working with her on her products for her line ALCH along with her projects with Nike and Patta. Tasks included pattern cutting, collections, and brainstorming ideas and techniques.
Reported on London Fashion Week and covered brand launch events. Researched for topical stories to feature online and presented reports on trends, and collaborated with the publication's content writers to produce ideas for editorials and opinion pieces.
Oversaw and strategised the editorial, marketing, and social media copy. Conducted interviews, and wrote and edited daily news posts, as well as the captions and sells for contributing features. I was in charge of creating and writing the copy for the weekly digital newsletter for the publication.
Conducted research and created editorial content for the website, on topics such as fashion, music, and art. Interviewed creatives, designers, and musicians, attended launch parties and brand events, and wrote reviews for London Fashion Week.