As a versatile conceptual thinker, I’ve gained 14 years’ experience across key creative disciplines, including art direction, creative strategy, typography, layout design and retouching. With extensive experience of working in fast-paced environments, I can confidently manage workflow and processes while delivering high-quality projects on time and on budget. I’m also equally at home in digital or print environments.Locked Pro Plan feature
Managing team of 5 designers and art workers. Art directing photography, film projects, print pieces and magazines. Working with digital creative lead to ensure that the creative approach of all on-line activity reflects off-line collateral and is in line with marketing strategy. Maintaining the development of the firm’s global visual identity and ensuring that high-quality visual standards and guidelines are established. Managing branding projects and acting as brand guardian to ensure that the quality of creative and design are never compromised. Providing expert advice on new and innovative print and finishing techniques to ensuring that all materials are created elegantly and to the highest standards. Reviewing proofs of printed copy and materials developed by other team members.
Developing creative solutions that enhance all marketing events/collateral. Supporting graphically other areas of the business while helping to ensure creative brand consistency. Developing brand guidelines – helping with dunhill re-branding so it’s in line with new brand strategy. Assisting and coordinating the development and design of all creative marketing output, including: brand guidelines, product images, brochures / look books, seasonal magazine; internal magazine; printed material; store environment and design; packaging, digital – layouts and formats; ad adapts (out of home, web based media, printed media). Responsible for in-house photography (shooting on Canon Digital 5D Mark II & III), and setting up lights.
Acting as brand guardian while being responsible for creating new and amending existing artwork for company brochures, branded packaging, advertising, stationery, posters, leaflets, in store POS, seasonal product photography, seasonal trade guide, price lists, and print media for a wide range of products within budget and agreed time-lines. Maintaining consistency of information and quality, whilst building digital artworks including; web banners, HTML emails and so forth as well as developing digital strategy. Maintaining point of contact for external creative suppliers including negotiations and briefing on work, as required. Monitoring and signing off all the artwork from UK and International distributors whilst ensuring brand consistency is maintained at all times. Managing freelancers and photographers.
I had a privilege of working for various well established Global brands. My greatest achievements during that time were: successful re-branding of Platform-A to the AOL, after their acquisition; at 1HQ I worked on brand guidelines for UNICEF; there I also designed packaging for Unilever (Surf, Cocolino, Persil), Dairy Crest (Davidstow, Cathedral City), Old El Paso and more; at Galleries & Museums I worked on postcards developed for the V&A.
Working on a variety of annual reports which involved; creative concept design, layout design, typesetting and artworking, management of print production, preparation of conventional mock-ups, image manipulation and illustration, management of photo-shoots, and client meetings.
Clients – Bookings Model Agency, Brora LTD, Czas Publishers LTD, London; Freelancing contracts for various clients ranging from fashion, to editorial.