GfK / If you know

We’ve been helping consumer data and intelligence giant GfK rethink the way they tell their story. “If you know” is a brand platform idea we developed, based on a simple, insightful premise; that if you know X, then you can do Y. We wrote, designed and produced the brand film below and we are evolving “If you know” into a broader, multi-level content-driven campaign, just starting to go to market in multiple regions across the world. gfk.com/ifyouknow